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About the Role

The Children’s Museum of Manhattan (CMOM) seeks a strategic and operationally grounded leader to serve as its inaugural Director of Membership. This newly created role will lead membership planning and execution through the transition, opening, and first years of the new museum, shaping the future program by bringing strategy, data, and institutional goals to life through effective campaigns, operations, and member experiences. The Director will supervise CMOM’s Membership Manager and collaborate closely with Development, Marketing & Communications, Guest Services, and external partners.

Responsibilities

Lead the development and execution of strategy for CMOM’s family membership program, including acquisition, retention, engagement, and revenue growth.
Redesign membership levels, pricing, benefits, and positioning in partnership with Museum leadership and relevant internal and external partners.
Ensure that CMOM’s free and discounted membership offerings are thoughtfully incorporated into the future program, with clear goals for access, participation, and long-term sustainability.
Develop multiyear revenue, membership, acquisition, retention, and expense projections through FY30 and beyond.
Use research, member feedback, data, testing, and peer benchmarking to guide recommendations and improve performance.
Partner with Individual Giving to create pathways for members to deepen their philanthropic engagement with CMOM.
Lead a multiyear membership transition and opening-readiness plan that prepares CMOM’s members, communications, systems, staffing, and operations for the move from the current museum through the new museum’s first year.
Develop and implement policies for renewals, extensions, benefit continuity, opportunities to secure current rates, and the transition of existing members into the new membership program.
Create a comprehensive member communications, engagement, and customer-service plan, including website content, FAQs, automated messages, phone scripts, staff talking points, and service protocols.
Anticipate increased inquiry, purchasing, processing, and benefit-fulfillment demand and establish the staffing, systems, workflows, automation, and training required to manage it.
Coordinate across departments to ensure that members can purchase memberships, access their benefits, and receive a seamless and welcoming experience throughout the transition and opening.
Monitor opening-year performance and member feedback and adjust communications, staffing, retention efforts, and operations as needed.
Partner with Marketing & Communications, Guest Services, Capital Project & Campaign Teams as well as external partners as appropriate to lead pre-opening, opening-year, acquisition, renewal, upgrade, and reactivation campaigns.
Develop and oversee a year-round member communications and engagement plan across email, website, social media, on-site channels, and other member touchpoints.
Define audiences, offers, value propositions, channel strategies, and performance goals, and use results to improve future campaigns.
Strengthen the member journey from purchase and onboarding through benefit use, renewal, upgrade, and philanthropic engagement.
Partner with Guest Services to improve visitor-to-member conversion, front-desk sales, and member service.
Collaborate with Special Events and program colleagues on experiences that build engagement and loyalty.
Oversee membership processing, renewals, upgrades, cancellations, gift memberships, benefit fulfillment, and customer-service escalation.
Define data and technology requirements and partner with Development Operations to maintain clean, actionable data and effective integrations among CRM, ticketing, digital membership card, email, and related systems.
Work across Guest Services, Technology, Marketing & Communications, Development Operations, and other departments to ensure that institutional systems, policies, staffing, and front-line practices support a consistent and effective member experience.
Establish reporting for membership, revenue, acquisition, retention, conversion, average value, and campaign performance.
Improve and document membership workflows, communications, service standards, and training.
Manage consultants, agencies, and vendors and translate their recommendations into coordinated internal execution.
Supervise and develop the Membership Manager and oversee temporary or part-time staffing as needed.

Requirements

Seven or more years of progressive experience in membership, audience engagement, development, marketing, subscription, loyalty, or a comparable recurring-revenue program.
Demonstrated success managing, growing, or materially improving a membership or audience-based program.
Strong analytical fluency and experience using data to segment audiences, build forecasts, evaluate acquisition and retention, and guide decisions.
Understanding of lifecycle marketing, including acquisition, onboarding, renewal, reactivation, testing, and performance measurement.
Excellent strategic judgment, operational leadership, project management, and written and verbal communication skills.
Experience working with CRM, membership, ticketing, email-marketing, or related systems.
Proven success supervising staff and leading work across departments.
Initiative, adaptability, and comfort creating structure amid change.
Experience at a museum, cultural institution, family-focused nonprofit, or other visitor-serving organization.
Experience designing programs, communications, or customer experiences for families and an understanding of how household decision-making differs from that of individual adult audiences.
Experience guiding a program or team through a major organizational transition, relocation, expansion, renovation, or opening.
Experience successfully engaging external consultants, agencies, research partners, or campaign vendors.
Exposure to annual giving and an understanding of membership as a pathway to deeper philanthropic engagement.
Familiarity with Raiser’s Edge NXT and integrated membership, admissions, ticketing, and marketing systems.

Skills

Membership strategy
Program leadership
Acquisition
Retention
Engagement
Revenue growth
Pricing strategy
Benefit design
Data analysis
Forecasting
Lifecycle marketing
Strategic judgment
Operational leadership
Project management
Written communication
Verbal communication
CRM systems
Membership systems
Ticketing systems
Email marketing systems
Staff supervision
Cross-departmental leadership
Adaptability
Creating structure
Family program design
Customer experience design
Organizational transition management
Consultant management
Vendor management
Annual giving
Philanthropic engagement

Location

212 West 83rd Street, New York, NY 10024

Work Type

Full-Time
Hybrid

Experience Level

Director

Salary/Compensations

$100,000-$125,000

Benefits

Medical (free employee coverage; premium options for dependents)
Dental
Vision
403(b)
Life insurance
EAP
Paid holidays
Generous PTO
Free admission to select NYC cultural institutions

About the Company

The Children’s Museum of Manhattan (CMOM) is a dynamic, mission-driven cultural institution dedicated to nurturing creativity, curiosity, and lifelong learning in children and families.
Through interactive exhibitions, educational programs, and community partnerships, CMOM serves diverse audiences across New York City and beyond, creating meaningful experiences that inspire and empower young minds.
CMOM is entering a transformational moment, growing awareness and deepening community connection at its current home while building momentum toward the opening of a landmark new museum on 96th Street.
This role offers a rare opportunity to join a small, high-impact team shaping both the present and future of one of New York’s most beloved cultural institutions.

Equal Opportunity

The Children’s Museum of Manhattan is an Equal Opportunity Employer.
We encourage people from all backgrounds, ages, abilities, and experiences to apply.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
If, due to a disability, you need an accommodation during any part of the interview process, please let us know.