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About the Role

Design and optimize lifecycle programs to engage, retain, and grow members across their entire journey, focusing on driving growth, revenue, and member lifetime value (LTV). This role requires a holistic, business-minded approach to marketing, focusing on segments, experiments, and outcomes across owned channels (push, in-app, email, SMS) and connecting them with non-owned channels. You will partner with cross-functional teams to translate data into segmentation, automation, and personalization strategies, influencing the member experience across the full lifecycle.

Responsibilities

Own full-funnel lifecycle strategy—from top of funnel through activation and long-term retention—building targeted campaigns that drive growth, revenue, and member LTV.
Define segments and translate them into targeted, personalized campaigns across owned channels (push, in-app, and out-of-app), connecting them with the broader non-owned channels that shape the end-to-end member experience.
Generate data-driven hypotheses and run experiments to continuously optimize evergreen lifecycle campaigns and transactional communications, working with analytics to measure impact, socialize findings, and develop next steps toward bigger wins.
Develop and steward channel guidelines and governance, preserving the quality and integrity of our communications ecosystem.
Collaborate and build strong relationships with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM, and more to develop and deliver on shared strategies for large cross-functional initiatives.

Requirements

4–6+ years of experience in lifecycle, growth, or related marketing, developing end-to-end campaigns from conceptualization to measurement.
A growth-oriented, business-first mindset—you think about revenue, LTV, and the full funnel, not just individual channels, and you can connect owned channels (push, in-app, out-of-app) with the broader member experience.
A proven track record of building segments and managing successful campaigns across multiple channels (email, push, SMS, in-app messaging).
Strong experimentation chops—comfortable with A/B testing and using results to inform what to scale next.
Strong analytical skills with experience in data-driven marketing and performance analysis.
The ability to work cross-functionally and collaborate with various stakeholders, exercising significant independent judgment.
Experience with key marketing platforms (Braze, Looker; AI tools a plus).
A strong self-starter mindset—adaptable and able to think critically to develop creative solutions with limited resources.

Skills

Lifecycle marketing
Growth marketing
End-to-end campaign development
Segmentation
Personalization
A/B testing
Data-driven marketing
Performance analysis
Cross-functional collaboration
Independent judgment
Braze
Looker
AI tools

Location

Remote
Hybrid

Work Type

Full-time
Hybrid

Experience Level

4-6+ years

Salary/Compensations

$139,000 - $181,000

Benefits

Bonus
Competitive equity package
Backup child, elder, and pet care
Subsidized commuter benefits
Comprehensive health, financial, and wellbeing benefits
Generous vacation policy
Company-wide paid days off
1% of your time off to support local community organizations
Annual wellness stipend
Up to 22 weeks of paid parental leave for birthing parents
12 weeks of paid parental leave for non-birthing parents
Access to family planning reimbursement

About the Company

Chime is a financial technology company that believes everyone can achieve financial progress. They offer helpful, easy, and free core banking services through user-friendly tools and intuitive platforms, empowering members to control their finances and work towards their goals. The company is driven by a team of problem solvers, dreamers, and builders obsessed with their members, working with an owner's mindset to deliver the best experience. They value boldness, big dreams, risk-taking, collaboration, diverse perspectives, and honest feedback, maintaining a deeply entrepreneurial culture.
Chime operates with the highest standards of integrity, guided by their values to help millions achieve financial potential.

Equal Opportunity

Chime is proud to be an Equal Opportunity Employer. They consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis. They will also consider qualified applicants with criminal histories in a manner consistent with applicable laws. Accommodation is available for individuals with disabilities or special needs during the application process.