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About the Role

LinkedIn is seeking a performance-driven growth marketer to own the execution, optimization, and performance of scaled lead generation campaigns. This role is responsible for managing day-to-day campaign health across acquisition channels, identifying opportunities to improve efficiency and conversion, and leveraging data-driven insights to design new campaigns that can deliver revenue impact.

Responsibilities

• Own campaign execution and performance across scaled demand generation campaigns, delivering against lead volume, SQOs, and revenue targets.
• Manage campaign performance end-to-end, analyzing engagement, lead volume, and conversion rates to identify drivers for success and opportunities to optimize strategy.
• Develop and execute campaign roadmaps across targeting, segmentation, personalization, messaging, and creative to improve campaign outcomes.
• Partner with channel owners and ops partners to monitor campaign health, troubleshoot issues, and ensure accurate tracking and lead routing.
• Analyze data insights and campaign learnings and translate into actionable recommendations that improve performance.
• Leverage and/or build AI tools to enhance operational efficiency and drive measurable, real lift in program and campaign performance.
• Communicate strategy and performance that inform decisions and influence stakeholders.

Requirements

• BA/BS degree in marketing, business, or a related field.
• 5+ years of growth marketing experience.
• Proven experience running scaled demand generation programs across channels (paid, email, web) with a focus on execution and performance optimization.
• Creative marketer with a passion for understanding the audience and designing programs that inspire action.
• Exceptional interpersonal, communication (oral and written), and presentation skills.
• Strong analytical skills with the ability to interpret funnel metrics, identify performance drivers, and translate insights into actionable optimizations.
• Ability to prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results.
• Experience collaborating across time zones to develop global strategies.
• Strong ability to collaborate, build deep relationships with colleagues, and influence functional teams to achieve goals.
• Experience working with Sales teams.
• Direct Sales experience or prior roles working closely with Sales leadership is a plus.

Skills

• Cross-functional Collaboration
• Strong Business Acumen
• Stakeholder Management

Location

• San Francisco Bay Area
• New York City

Work Type

• Hybrid

Experience Level

• 5+ years

Education Level

• BA/BS degree in marketing, business, or a related field

Salary/Compensations

• $125,000 to $195,000

Benefits

• Annual performance bonus
• Stock
• Benefits

About the Company

• LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce.
• Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day.
• We're also committed to providing transformational opportunities for our own employees by investing in their growth.
• We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.
• Join us to transform the way the world works.

Equal Opportunity

• We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer.
• LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
• LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.
• Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
• If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
• LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
• Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
• As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.