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About the Role
This is a builder role focused on growing Datadog's developer audience by creating a strong brand voice, establishing a point of view, and acting with speed. You will own developer social channels, expand into new platforms, and develop the necessary tooling and measurement.
Responsibilities
- Own the voice, editorial standard, and publishing cadence for Datadog's developer channels.
- Treat replies as a primary surface for engagement.
- Expand presence into platforms like Reddit, YouTube, Discord, Bluesky, dev.to, and Hacker News.
- Transform engineering work into engaging content such as releases, changelogs, and postmortems.
- Build an attribution model to connect content publishing to trials and signups.
- Run experiments with clear hypotheses and measurable outcomes.
- Lead the developer content engine around events.
- Encourage Datadog engineers and external developers to post content.
- Track developer sentiment about Datadog and competitors, and relay insights to product and growth teams.
Requirements
- Proven experience in growing an audience from a small to a large size.
- Demonstrated ability to show content outcomes that moved metrics, not just reach.
- Strong writing skills with a distinctive voice, capable of writing for an audience.
- Opinions on content formats, platforms, and pacing, with adaptability to algorithm changes.
- Understanding of content quality and the need for review.
- Ability to create engaging content and build hype.
- Comfort with tools and automation, preferring workflow creation over repetitive tasks.
- Distrust of vanity metrics.
- Ability to create content that captures attention.
- Background in consumer, sports, entertainment, media, or tech is open.
- Experience from engineering, growth, marketing, B2C, or unrelated fields is acceptable.
- Ability to demonstrate shipped work and its impact.
Skills
- Audience growth
- Content creation
- Social media management
- Writing
- Experimentation
- Data analysis
- Automation
- Short-form video production
- Technical audience engagement
- On-camera presence
Location
- New York, NY
Work Type
- Hybrid
Experience Level
- Mid-level
Salary/Compensations
- $139,000—$164,000 USD
Benefits
- Competitive salary and equity package
- Potential for variable compensation
- Healthcare
- Dental
- Parental planning
- Mental health benefits
- 401(k) plan and match
- Paid time off
- Fitness reimbursements
- Discounted employee stock purchase plan
About the Company
- Datadog is the leading observability and security platform for the AI era.
- Provides unified visibility across the technology stack to manage complexity at scale.
- Integrates applications, infrastructure, data, models, and security.
- Uses AI to detect and resolve issues before they impact customers.
- Trusted globally by Fortune 500 companies and high-growth AI leaders.
- Enables businesses to move faster with clarity and confidence.
Equal Opportunity
- Datadog offers equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law.
- Considers qualified applicants regardless of criminal histories, consistent with legal requirements.
- Strives to make its Careers Page accessible to all users and provides a form for accommodation requests.