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About the Role

A modern luxury wellness brand is seeking a commercially driven and performance-focused Freelance Digital Marketing Specialist to drive measurable growth through intelligent performance marketing, strategic thinking, and continual optimisation. This role involves taking ownership of the business's digital acquisition strategy, balancing premium brand positioning with commercial performance, and making a tangible impact within an ambitious, high-growth wellness business.

Responsibilities

Develop and execute the overall digital marketing strategy, ensuring alignment with business objectives and growth targets.
Identify opportunities to increase lead generation, customer acquisition, and member retention through digital channels.
Continually review market trends, competitor activity, and emerging platforms to identify opportunities for innovation.
Work collaboratively with the wider marketing team to ensure digital activity supports broader brand campaigns and business priorities.
Plan, manage, and optimise paid advertising campaigns across Google Ads and Meta (Facebook & Instagram).
Manage advertising budgets to maximise efficiency, ROAS, and customer acquisition.
Continuously test audiences, messaging, creative, and landing pages to improve campaign performance.
Monitor acquisition costs, conversion rates, and overall campaign effectiveness, making recommendations based on data.
Review and optimise website content and landing pages to improve user experience and conversion.
Support SEO best practices and identify opportunities to increase organic visibility.
Ensure all digital touchpoints reflect the premium positioning of the business.
Recommend improvements to the online customer journey to maximise enquiries and membership conversions.
Monitor campaign performance across all digital channels, providing regular reports and commercial insights.
Analyse key metrics including ROAS, CPA, CPC, CTR, conversion rates, and lead quality.
Use Google Analytics, Meta Business Suite, and other reporting tools to inform future strategy.
Present clear recommendations that support business growth and marketing effectiveness.
Collaborate with marketing, operations, and leadership teams to ensure campaigns support wider business initiatives.
Provide guidance on digital best practice across content, campaigns, and online communications.
Stay informed of emerging digital trends and proactively introduce new opportunities that support business growth.

Requirements

Proven experience managing and optimising Google Ads and Meta Ads campaigns with demonstrable commercial success.
Strong understanding of paid media strategy, customer acquisition, and conversion optimisation.
Experience using Google Analytics (GA4), Meta Business Suite, and reporting dashboards.
Ability to interpret campaign data and translate insights into commercial recommendations.
Experience managing marketing budgets and delivering measurable ROI.
Excellent communication skills with the ability to explain digital performance to non-technical stakeholders.
Experience within boutique fitness, wellness, hospitality, or luxury lifestyle brands (Highly Desirable).
Knowledge of SEO, CRO, and digital customer journeys (Highly Desirable).
Experience with CRM and email marketing platforms such as Xplor Growth or Klaviyo (Highly Desirable).
Understanding of membership or subscription-based business models (Highly Desirable).

Skills

Performance Marketing
Paid Media
Google Ads
Meta Ads
Google Analytics
Meta Business Suite
Website Optimisation
Conversion Optimisation
SEO
CRO
Data Analysis
Reporting
Budget Management
Strategic Planning
CRM
Email Marketing

Location

Remote
London (occasional meetings)

Work Type

Freelance
Part-time

Experience Level

Mid-level

Salary/Compensations

£1,500 per month

About the Company

A modern luxury wellness brand, recognised by leading lifestyle and business publications.
An ambitious, high-growth wellness business.