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About the Role

We are seeking a Senior Designer with deep expertise in Consumer Packaged Goods (CPG) / FMCG to join our London studio. This hands-on creative role involves packaging innovation, ideation, and high-level craft, working across FMCG accounts, brand identity systems, and packaging structures. You will collaborate with creative directors, strategists, and designers to translate insights into compelling concepts and beautifully crafted outcomes, mentor junior designers, and contribute to a culture of candor, curiosity, and collaboration.

Responsibilities

• Work across world-class FMCG accounts, brand identity systems, packaging structures, and extended brand worlds.
• Define clear, single-minded ideas and express them with distinctive personality on the shelf and beyond.
• Collaborate closely with Creative Directors, strategists, print consultants, and structural designers.
• Translate consumer insights into compelling packaging concepts and beautifully crafted outcomes.
• Set the standard for creative excellence within the studio.
• Present work internally and to clients with clarity and confidence.
• Mentor midweight and junior designers.
• Navigate complex technical/production constraints without sacrificing creative intent.
• Contribute to a culture that values candor, curiosity, and collaboration.
• Create work that moves people on a global scale, culturally, emotionally, and commercially.

Requirements

• Proven experience in the CPG / FMCG sector.
• Strong conceptual thinking and exceptional craft.
• Portfolio demonstrating ability to translate consumer insights into clear, single-minded packaging and brand identity concepts.
• Understanding of packaging design nuances, brand architecture, typography, structural form, and production processes.
• Ability to take complex, multi-touchpoint brand projects from initial sketch through to final Artwork and production.
• Comfortable presenting and discussing work with senior clients.
• Ability to ask smart questions and constructively challenge briefs.
• Respond well to feedback and lead creatively without casting a shadow.
• Care deeply about the quality of work and elevate those around you.
• Deep experience working with international consumer brands, challenger FMCG products, or luxury packaging.
• Passion for how physical and digital products show up in contemporary culture.

Skills

• Packaging innovation
• Ideation
• High-level craft
• Brand identity systems
• Packaging structures
• Conceptual thinking
• Brand architecture
• Typography
• Production processes
• Creative leadership

Location

• London

Work Type

• Hybrid
• Full-time

Experience Level

• Senior

Benefits

• Help you develop your skills
• Outstanding benefits

About the Company

• At Design Bridge and Partners, part of WPP, we design brands with the power to move people.
• We have 900 creative minds across 17 studios worldwide, diverse in expertise, experience, backgrounds and beliefs.
• We are united in our ambition to achieve real impact for our clients’ brands benefiting their business, people and the planet.
• Our expertise spans brand strategy, brand design, brand engagement and brand effectiveness.
• Our clients include NASA Artemis, Unilever, Coca-Cola, Diageo, Mastercard, Intel, HSBC, Tencent, Twitch, Heineken, Reckitt and the BBC.
• WPP is the trusted growth partner for the world’s leading brands.
• WPP unites cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel.
• WPP is powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
• We are the world’s most awarded brand design agency, with 28 Cannes Lions to our name and Creative Review Annual’s Most Creative Design Agency of the Year 2024.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection.

Equal Opportunity

• Design Bridge and Partners, a WPP company, is an equal opportunity employer and considers applicants for all positions without regard to or discrimination on the basis of particular characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.