Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Director will lead the development and execution of on-platform promo strategy for Peacock content, focusing on driving audience engagement, optimizing the viewer journey, and maximizing owned media impact. This role translates programming priorities into strategic, data-driven media plans and defines how promo is surfaced on Peacock.

Responsibilities

• Own media planning for Peacock content, translating content priorities into deliverables against audience needs and strategic placements.
• Oversee end-to-end campaign execution, ensuring alignment from campaign planning, to trafficking, to platform delivery.
• Translate audience journey strategies into specific promo tactics by managing content exposure across discovery, engagement, and retention stages.
• Ensure promos trafficked in FreeWheel are scheduled accurately and create operational efficiency by working closely with Ad Ops.
• Execute Next-Day content priorities for NBC, Bravo and Sports, ensuring goals are met and adjusting based on performances.
• Lead campaign optimization using performance data to adjust promo weight, placement strategy, and engagement tactics.
• Partner with analytics team to evaluate engagement trends, content performance and conversion effectiveness.
• Manage and develop a team responsible for campaign planning, trafficking, and optimization, driving speed, precision, and accountability.

Requirements

• 6+ years in the entertainment media planning space, preferably in streaming.
• Demonstrated experience owning campaign execution from planning through trafficking and delivery.
• Hands-on experience with campaign trafficking systems (e.g. FreeWheel or similar platforms).
• Strong understanding of streaming platforms, content surfacing, and audience engagement metrics.
• Experience managing high-volume campaign execution and fast-paced planning cycles.
• Strong understanding of media metrics (Nielsen, AMRLD data) to translate data into action.
• Comfortable with 3rd party measurement and the rigor associated.
• Ability to work on ad hoc projects and on weekends with short notice.
• Outstanding attention to detail, organizational skills & communication skills.
• Highly analytical, able to translate data into immediate optimization action.
• Deep understanding of audience lifecycle and user behaviors across streaming platforms.
• Ability to operate in fast-paced, daily optimization environments.
• Excellent in cross-functional collaboration.
• Comfortable making clear, fast decisions under pressure.
• Passionate about the entertainment industry and content.

Work Type

• Hybrid

Salary/Compensations

• USD 130000 - USD 145000 - yearly

Benefits

• Medical, dental and vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• Variety of other discounts and perks

About the Company

• NBCUniversal is one of the world's leading media and entertainment companies, creating world-class content distributed across film, television, and streaming, and brought to life through global theme park destinations, consumer products, and experiences.
• We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock.
• We produce and distribute premier filmed entertainment and programming through powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner.
• We operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.
• NBCUniversal is a subsidiary of Comcast Corporation.
• Our impact is rooted in improving the communities where our employees, customers, and audiences live and work.
• We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities.
• We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Equal Opportunity

• NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
• If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].