Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are looking for a data-driven and customer-centric Customer Lifecycle Manager to lead customer retention and reactivation initiatives across our German market. In this role, you will own the CRM strategy and execution for existing customers, driving engagement, repeat bookings, customer lifetime value, and win-back performance. You will work at the intersection of marketing, data, product, and customer operations to deliver highly personalized customer journeys that strengthen customer loyalty and maximize retention. The ideal candidate combines analytical rigor with strong campaign execution skills and a passion for understanding customer behavior.

Responsibilities

Own the CRM strategy to increase customer reactivation, retention, repeat bookings, and customer lifetime value.
Design, execute, and optimize personalized lifecycle journeys across email, push notifications, SMS, and other CRM channels.
Develop customer segmentation and targeting strategies using behavioral and lifecycle data to deliver relevant, timely communications.
Use data, experimentation, and A/B testing to continuously improve CRM performance and measure business impact.
Partner closely with Product, Data, Marketing, Operations, and Customer Support to identify and deliver cross-functional initiatives that improve customer retention and reactivation.
Monitor and report on key CRM KPIs, turning customer insights into actionable recommendations and a prioritized roadmap.

Requirements

4–6+ years of experience in CRM, lifecycle marketing, retention marketing, or customer engagement.
Proven track record of driving customer retention and reactivation in a digital, marketplace, subscription, or e-commerce business.
Hands-on experience with CRM and Braze is a must!
Strong analytical, project management, and stakeholder management skills, with experience using customer data to drive informed business decisions.
Experience with customer segmentation, lifecycle design, and marketing automation.
Strong understanding of experimentation methodologies and A/B testing.
Comfortable working with data visualization and analytics tools such as Looker, Tableau, Amplitude, Mixpanel, or Google Analytics.
Excellent written and verbal communication skills in both German and English, with the ability to communicate data-driven insights and translate them into actionable business recommendations.

Skills

CRM
Braze
Customer segmentation
Lifecycle design
Marketing automation
Experimentation methodologies
A/B testing
Data visualization
Analytics tools (Looker, Tableau, Amplitude, Mixpanel, Google Analytics)
German language
English language

Location

Berlin

Work Type

Mobile-work policy
Remote work from home
Remote work from other European countries

Experience Level

4-6+ years

Salary/Compensations

attractive salary

Benefits

Trust-based working hours
Personal development opportunities
Multicultural team environment
Mobile-work policy
Employee discount for Helpling.de
Company pension scheme incl. employer contribution
5 paid child-sick-days

About the Company

The Helpling Group started off with the vision to revolutionize the household service industry.
It has grown from a Berlin start-up into an international organization with several brands under its umbrella such as Helpling.de, MySkills Academy, Tiger Facility Services and goodvibes.
Since 2014, The Helpling Group has expanded into seven different markets across the globe.
With different ventures in the household and office service industries, The Helpling Group currently employs over 100 people across its headquarters and four regional offices.
Thousands of people use its products, services and platforms every day and the Helpling Group Companies are committed to their mission to enable all their customers to make the most out of their time!
Helpling-Group.com.

Equal Opportunity

We welcome applicants from all backgrounds, regardless of gender identity, sexual orientation, religion, ethnicity, national origin, migration history, marital status, age, or disability.