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About the Role

The CCCM Senior Customer Marketing Manager – On Trade Spirits will lead, plan, and execute the On Trade Channel Strategy & Activation Plans for key Spirits portfolio brands, including Courvoisier & Jamaican Brands. This role collaborates closely with Brand and Commercial teams to develop powerful on-trade strategies that drive brand growth and unlock new consumption opportunities.

Responsibilities

• Drive actionable insights to inform On Trade Plans for priority brands.
• Identify and develop consumer and customer insights to shape effective on-trade strategies.
• Stay up to date with industry trends, competitor activity, and on-trade dynamics.
• Liaise with key stakeholders from Brand, Commercial, Business Intelligence & Finance Teams.
• Lead overall Channel Activation Plan execution in line with Outlet Segmentation & Perfect Store Model.
• Drive the implementation of innovative and compelling activation programs.
• Oversee the planning, production, and allocation of point-of-sale supply.
• Drive a performance-led mindset through rigorous pre and post evaluation of major activations.
• Actively contribute to key corporate processes, including Annual Brand Planning (ABP), Power Period Reviews and Customer Engagement Planning.
• Lead on the selection, briefing and ongoing management of external agencies.
• Own and manage A&P budgets in collaboration with Finance, Sales and Logistics teams.

Requirements

• 5+ Years minimum working in the Spirits Business.
• Brand and/or Commercial experience.
• Experience preferably working in POP activation/ execution (client side mandatory).
• Experience with people management is a nice to have.
• Mobility to other Business Units is a nice to have.

Skills

• Dynamic, confident and excellent communicator.
• Strong team player – ability to work cross functionally.
• Excellent organisation: thrive at managing multiple projects and priorities in multiple accounts.
• Consumer / Insight driven – able to use consumer/ shopper or category insights to influence and support channel/customer brand plans.
• Commercially astute – operating with commercial lens to understand and implement ‘ROI’ driven activity.
• Results driven, committed to delivering and exceeding goals and targets set.
• Creativity & problem solving approach.

Location

• London

Work Type

• Full-time

Experience Level

• Senior

About the Company

• Campari Group is a major player in the global branded spirits industry with over 50 premium and super premium brands.
• The company's portfolio is marketed and distributed in over 190 markets worldwide, with leading positions in Europe and the Americas.
• Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, employing approximately 4,700 people.
• Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001.
• Campari Group is the sixth-largest player worldwide in the premium spirits industry.

Equal Opportunity

• At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment.
• Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
• Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.
• Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.