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About the Role
This Walkers Brand Manager role is as much about creativity as it is about sharp commercial thinking, with a blend of communications development, product innovation and commercial ownership. This is a hugely exciting moment to land the strategies and major ‘do-differents’ in 2026 for the Core Walkers brand.
Responsibilities
- Champion human-centricity across everything we do, with ongoing curiosity for understanding real people and how we can meet their needs better.
- Lead & develop Walker’s Shopper proposition, landing our brand with impact at the point of purchase.
- Lead project teams to develop new product innovation, working closely with cross-functional partners to land impactfully in market.
- Brief and lead packaging design development including on-pack promotions.
- Champion brand/project performance analysis and work with key stakeholders to unlock commercial opportunities and address challenges.
- Lead campaign evaluation and learning implications.
- Manage total project A&M budget and regularly report and under/ over-spends.
Requirements
- Experienced brand manager who is passionate about understanding people and unlocking ideas.
- Excellent cross-functional collaboration to execute projects.
- Creative curiosity – always looking for the most impactful way to execute ideas & campaigns.
- Confident with data and financials and can translate those into actionable brand recommendations.
- Great judgment, flexibility and resilience are key qualities for this role.
Location
- UK
Work Type
- Flexible working
Experience Level
- Experienced
Salary/Compensations
- Competitive salary
- Bonus
Benefits
- Car allowance
- Critical illness cover
- Discounted gym memberships
- Enhanced parental leave
- Electric car schemes
About the Company
- At PepsiCo UK, we’re proud to make some of the nation’s favourite snacks and drinks—like Walkers, Quaker, Doritos, Pipers, and Monster Munch.
- With sites across the UK, including our Quaker mill in Cupar and Doritos factory in Coventry, we’re also home to one of the world’s largest crisp factories in Leicester.
- Join us to work on Britain’s most loved crisp brand and create millions of smiles for everyone!
- Every time someone opens a bag of Walkers, they’re opening a bag of brilliant British culture.
- Since 1948 we’ve been transforming humble potatoes into the most delicious crisps – and a national icon.
- The crunch, the flavour, the shape, the sound, the mmmmm…and the much-talked about adverts make Walkers the nation’s favourite and most irresistible crisps brand.
- Our commitment to wellbeing and career growth makes us a Top Employer for 14 years.