Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Penguin Young Readers is seeking a Marketing Director to lead the development of innovative, end-to-end marketing campaigns for frontlist YA and adult crossover titles in a fast-paced, highly collaborative environment. This role is ideal for a strategic, creative, and audience-focused marketer with deep experience building campaigns that reach readers across retail, digital, social, advertising, and live-event channels.

Responsibilities

Lead the YA & Adult Crossover marketing team in developing and executing integrated launch campaigns for key frontlist young adult and adult crossover titles, spanning retailer promotions, advertising, social media, and consumer festivals and conventions.
Provide thoughtful leadership, mentorship, and day-to-day guidance to a team of three, fostering clear communication, collaboration, accountability, and professional growth.
Develop and oversee the YA consumer festival and convention strategy, working with internal and external stakeholders to secure sponsorships, brainstorm creative activations, coordinate the creation and shipping of materials, and staff events as needed.
Research, evaluate, and implement creative, data-informed advertising and promotional strategies that support key titles and connect with target audiences.
Build collaborative relationships with authors and agents to strengthen campaign planning, communication, and support for priority titles.
Partner closely with teams across Penguin Young Readers, including Editorial, Sales, Publicity, School & Library, and Design, to help drive the business and foster strong cross-functional relationships.
Present marketing strategy, campaign updates, and key title information at author, title, departmental, and seasonal meetings.
Support partnership outreach and coordination, including brainstorming activations, promotional opportunities, and consumer-facing initiatives.

Requirements

Minimum of 8 years of marketing experience, with a focus on developing and executing integrated campaigns.
Book publishing experience strongly preferred.
A genuine interest in young adult and new adult books, authors, readers, and marketplace trends.
A proven track record of strategic thinking, creative problem-solving, and applying marketing tactics that effectively reach readers.
Strong written and verbal communication skills, including excellent presentation skills.
Demonstrated management experience, including clear communication, delegation, coaching, and empowerment of staff.
Excellent organizational skills, with the ability to meet deadlines, manage multiple priorities, and adapt in a fast-paced environment.
A clear understanding of the publishing retail landscape, digital marketing channels, and audience development strategies.
Proficiency with Microsoft Office Suite and the ability to learn new applications and systems.

Location

New York City

Work Type

Hybrid

Experience Level

8+ years of marketing experience

Salary/Compensations

$100,000 - $110,000

Benefits

Medical/Prescription drug insurance
Dental
Vision
Health Care/Dependent Care Flexible Spending Account
Health Savings Account
Pre-Tax and Roth 401(k)
Short and Long-Term Disability Insurance
Life/AD&D Insurance
Commuter Benefits
Student Loan Repayment Program
Educational Assistance
Generous paid time off
Annual profit award or bonus

About the Company

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world.
In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.
Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.
More information can be found at http://www.penguinrandomhouse.com/.

Equal Opportunity

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.
All your information will be kept confidential according to EEO guidelines.