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About the Role
The Creative Strategist supports the development of insight-led creative strategies for clients across different industries and markets. This role involves research, insight generation, strategic thinking, creative briefing, and client deliverables, translating research and business challenges into clear creative directions.
Responsibilities
- Conduct research on consumers, categories, brands, and cultural trends.
- Analyze data to identify relevant insights.
- Support the development of strategic recommendations and creative territories.
- Stay informed about trends in marketing, creativity, culture, and technology.
- Support the development of creative strategies across client projects.
- Translate business challenges into clear strategic directions.
- Contribute to workshops, brainstorms, and strategic discussions.
- Collaborate on strategic deliverables.
- Develop clear and inspiring creative briefs.
- Build strategic narratives and client presentations.
- Translate research and insights into simple, actionable recommendations.
- Support briefing sessions with internal creative teams.
- Work closely with creatives, account teams, project managers, and consultants.
- Participate in client meetings and presentations.
- Collaborate across international and multidisciplinary teams.
- Contribute positively to team culture and ways of working.
Requirements
- 4–6 years of experience in creative strategy, communications planning, brand strategy, marketing, research, or related roles.
- Experience in creative, advertising, brand, digital, research, or consulting environments.
- Strong research and analytical skills.
- Good strategic writing skills, including briefs and presentations.
- Ability to turn complex information into clear and actionable insights.
- Strong attention to detail and organizational skills.
- Comfortable working on multiple projects simultaneously.
- Collaborative mindset and willingness to learn from senior team members.
- Fluent English, with strong written and verbal communication skills.
- Curious about people, culture, brands, and creativity.
- Abide by Mastercard’s security policies and practices.
- Ensure the confidentiality and integrity of the information being accessed.
- Report any suspected information security violation or breach.
- Complete all periodic mandatory security trainings.
Skills
- Creative Strategy
- Communications Planning
- Brand Strategy
- Marketing
- Research
- Strategic Thinking
- Creative Briefing
- Client Deliverables
- Analytical Skills
- Strategic Writing
- Presentation Skills
- Storytelling
- Collaboration
- Attention to Detail
- Organizational Skills
- Written Communication
- Verbal Communication
Experience Level
- 4-6 years
About the Company
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
- We help build a sustainable economy where everyone can prosper.
- We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.
- Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.