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About the Role
Salesforce is seeking a strategic, highly motivated, and technically fluent Director of Product Marketing to craft programs and assets that help customers accelerate AI agent adoption. This role involves understanding customer adoption hurdles and devising creative strategies to move them forward, working cross-functionally with various teams.
Responsibilities
- Craft sharp product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement.
- Become the AI agent adoption expert for stakeholders across product, marketing, and distribution for Agentforce Service.
- Develop effective internal and external facing adoption materials (demos, step-by-step guides, sales plays, competitive battle cards, FAQs, etc.).
- Design net new and integrate with existing events programs with added emphasis on getting customers hands-on with AI agents.
- Draft compelling customer stories with specific details on how the company overcame common adoption hurdles.
- Train account executives and solution engineers to deliver demos and guide customers through agent deployments.
- Collaborate closely with Customer Success, Forward Deployed Engineers, Sales Programs, external Partners and other adoption focused teams to ensure programs are complementary and cohesive.
- Leverage research and findings with customers to inform product messaging and narratives.
Requirements
- 8+ years of Product Marketing, Solution Engineering, or technology implementation experience.
- Expertise in Salesforce products and/or other customer service AI agent products.
- Hands-on experience building a range of marketing assets, including sales enablement materials, pitch decks, demo videos, guides, and event content.
- Ability to confidently pick up and lead new projects even in the face of ambiguity.
- Ability to use data and analytics to drive decision-making and a consistent track record of setting and delivering against measurable marketing metrics.
- Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
- Ability to establish good working relationships with cross-functional teams and align with global stakeholders.
- Strong communication skills, both written and verbal.
- Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).
- Experience marketing or driving adoption of generative AI, autonomous agents, conversational AI, workflow automation, CRM, customer service, or platform technologies.
- Experience creating demo environments, guided product experiences, technical workshops, or practitioner communities.
- Knowledge of AI adoption barriers, responsible AI, trust, governance, change management, and organizational readiness.
- Experience working with global system integrators, independent software vendors, agencies, and other channel partners.
Skills
- Product Marketing
- Solution Engineering
- Technology Implementation
- Salesforce products
- Customer service AI agent products
- Marketing asset creation
- Sales enablement materials
- Pitch decks
- Demo videos
- Guides
- Event content
- Data and analytics
- Marketing metrics
- Organizational skills
- Cross-functional collaboration
- Global stakeholder alignment
- Written communication
- Verbal communication
- Generative AI
- Autonomous agents
- Conversational AI
- Workflow automation
- CRM
- Customer service
- Platform technologies
- Demo environments
- Guided product experiences
- Technical workshops
- Practitioner communities
- AI adoption barriers
- Responsible AI
- Trust
- Governance
- Change management
- Organizational readiness
- Global system integrators
- Independent software vendors
- Agencies
- Channel partners
Experience Level
- 8+ years
Salary/Compensations
- $164,000 - $261,500 annually
Benefits
- Time off programs
- Medical
- Dental
- Vision
- Mental health support
- Paid parental leave
- Life insurance
- Disability insurance
- 401(k)
- Employee stock purchasing program
About the Company
- Salesforce is the #1 AI CRM, where humans with agents drive customer success together.
- At Salesforce, our Product Marketers craft sharp product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement.
- Our success is defined by our ability to deliver relevant content and activations that move people to act.
- Salesforce offers a variety of benefits to help you live well.
- At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.
Equal Opportunity
- Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
- Salesforce believes in equality for all and is committed to creating a workplace that’s inclusive, and free from discrimination.
- Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.
- This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.
- It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.
- Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit.
- The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.