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About the Role

EMEA Ads Product & Go-To-Market is an integrated function bringing together product and commercial talent to own the full product and commercial lifecycle of Samsung Ads products in EMEA. The GTM Lead, CTV sits within the Ad Experiences domain team and is the go-to-market authority for Samsung’s native home screen ad formats - one of the most distinctive and high-impact advertising solutions in the Samsung ecosystem. Working in close partnership with the Native TV Ad Formats Product Lead, this role owns the end-to-end go-to-market strategy for native home screen formats from value proposition and narrative development through to sales enablement and market adoption.

Responsibilities

Own the end-to-end go-to-market strategy and activation for Samsung’s native home screen ad formats in EMEA, including building the core value proposition, narrative, and positioning, and defining measurement frameworks.
Act as the conduit between EMEA client-facing teams, the Head of Ad Experiences Product & GTM, Global P&E, and other internal support teams to synthesize market requirements and influence the product roadmap.
Build frameworks to track and measure the adoption of native home screen ad products, capture advertiser feedback, and deliver market intelligence to inform the product roadmap.
Contribute to a unified Samsung Ads value proposition positioning native home screen formats as part of a comprehensive media ecosystem, ensuring collateral reflects a cohesive Samsung Ads story.
Drive consistency and clarity in how EMEA discusses native home screen ad products, building and maintaining sales materials and maintaining a strong relationship with the sales organization.
Be the subject matter expert for native home screen formats and CTV advertising in EMEA, understanding Samsung’s product capabilities, industry trends, and the competitive landscape.

Requirements

7+ years of experience in sales enablement, product marketing, go-to-market strategy, or a related role within the ad tech or advertising industry.
Proven track record of end-to-end ownership of bringing products to market.
Exceptional storytelling, writing, and presentation skills with the ability to translate complex products and data into compelling sales collateral and content.
Deep understanding of CTV and connected TV advertising - how it is bought, sold, and measured in EMEA markets.
Experience building effective working relationships cross-functionally with Product, Engineering, Marketing, Sales, Analytics, Pricing, Design, Partnerships, Legal, and Operations teams.
Excellent organisational and project management skills, strong attention to detail, and the ability to manage multiple priorities.
Action-oriented self-starter comfortable with ambiguity, able to lead a product domain independently in a fast-paced and dynamic environment.
Pan-European experience in media and advertising markets preferred.

Skills

Ad tech industry
Video advertising
TV advertising
CTV advertising
Go-to-market strategy
Product-market fit
Storytelling
Communication skills
Collaboration
Stakeholder influence
Project management
Attention to detail

Location

EMEA

Work Type

Hybrid working

Experience Level

7+ years of experience

Benefits

Hybrid working – 3 days in the office and 2 days at home per week
Bonus scheme linked to individual, team and company performance
Car allowance
Pension contribution
Three volunteering days each year
Holiday - 25 days plus bank holidays and an additional day off for your birthday
Access to discounts on a wide range of Samsung products
Access to a discount shopping portal
Up to 20 (pro-rata) Partner Absence days per calendar year

About the Company

EMEA Ads Product & Go-To-Market is an integrated function bringing together product and commercial talent to own the full product and commercial lifecycle of Samsung Ads products in EMEA.
Samsung’s home screen formats offer advertisers something genuinely distinctive - a high-impact, top-of-funnel branding environment built into hundreds of millions of devices globally.

Equal Opportunity

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.