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About the Role

Forbes Advisor is seeking a skilled Senior SEM Specialist to join the Performance Marketing team, focusing on supporting one of Forbes' business verticals. This role offers challenges and opportunities similar to a start-up within an established company.

Responsibilities

• Ensure campaigns deliver positive ROI to achieve desired results.
• Manage multiple accounts with a variety of tasks, challenging workloads, and tight deadlines.
• Maintain and monitor bidding strategies, targeting settings, budgets, search terms, and other important account metrics on existing and new categories.
• Manage the creation of large keyword lists.
• Implement creative copy suggestions.
• Define campaign budgets, align campaign goals, and ensure search campaigns meet best practice principles.
• Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax, and other areas of paid search to deliver performance goals.
• Keep up to date with search engine and PPC industry trends and developments.
• Utilize data-driven analysis insights, identify opportunities, and make recommendations for performance optimizations.
• Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.

Requirements

• Passion for Search and digital marketing.
• Detailed knowledge of PPC best approaches, principles, and standards.
• Good understanding of how PPC fits into the wider area of digital marketing.
• Proven ability to achieve targets and results and make a tangible impact on ROI and revenues.
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Proficiency in MS Excel and data manipulation.
• Strong analytical skills.
• Ability to think creatively.
• Excellent attention to detail.
• Strong relationship-building skills.
• Ability to think strategically and develop innovative paid search strategies.
• Ability to present information effectively to a range of audiences.
• Proficiency in managing moderate to large-scale paid search accounts.
• Skills in campaign performance analysis and digital traffic metrics.
• Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).

Skills

• Paid search campaigns on Google and Bing ads
• MS Excel
• Data manipulation
• Analytical skills
• Creative thinking
• Attention to detail
• Relationship building
• Strategic thinking
• Innovative paid search strategies
• Effective presentation
• Campaign performance analysis
• Digital traffic metrics
• SEM Rush
• Google Search Console
• Smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value)

Location

• REMOTE

Work Type

• Full-time

Experience Level

• Senior
• 2+ years of experience in Performance marketing

Education Level

• Google/Bing ads certification (a plus)

About the Company

• Forbes Advisor is a successful, established company.
• Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Equal Opportunity

• Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.