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About the Role

We are seeking a visionary VP Product Marketing to lead the global strategy for our industry-leading Security & Risk portfolio. In this role, you will architect our positioning and messaging, ensuring ServiceNow’s ability to secure and govern every asset and identities is clearly differentiated and communicated to the world. You will oversee global growth plans for ServiceNow’s Security & Risk portfolio, defining our positioning and developing a differentiated narrative around our AI-powered innovation. As a strategic partner to the executive leadership team, you will identify untapped market opportunities and leverage a deep understanding of the CISO’s and Chief Risk Officer’s pain points. Furthermore, you will collaborate closely with our Analyst Relations teams, ensuring ServiceNow maintains a dominant "Leader" position across all relevant Industry Analyst reports.

Responsibilities

Identify expansion opportunities within the ServiceNow portfolio, specifically targeting the convergence of Security capabilities in the Agentic era.
Develop high-impact messaging that articulates the ServiceNow value proposition across the entire asset attack surface, ensuring resonance with both technical buyers and C-suite executives.
Support the strategic relationship with industry analysts, working closely with the AR teams. Deliver briefings, demos as part of evaluation cycles, and ensure our innovation roadmap and vision are accurately reflected in influential market reports.
Oversee deep-dive research into market requirements, macroeconomic trends, and the competitive landscape to keep ServiceNow two steps ahead of legacy security vendors.
Partner with Product Management, Business Unit leaders, and Sales to design the Go-to-Market strategies and resource alignment necessary to exceed ARR growth objectives.
Collaborate with brand and editorial teams to elevate storytelling, positioning the company as a leader in Security.
Design the global content strategy for product launches, demand generation, and website presence, ensuring a consistent and compelling voice.
Lead the creation of world-class enablement materials, equipping our global sales force and channel partners to win in complex, competitive environments.
Provide world-class mentorship to the Product Marketing teams, managing the hiring, development, and retention of top-tier marketing talent.
Dual reporting to the CMO of Armis and the SVP, Product Marketing of ServiceNow, act as a key member of the Marketing Executive team, bringing a product-centric lens to quarterly reviews and long-term strategic planning.

Requirements

15+ years of relevant marketing experience, with a heavy focus on B2B cybersecurity or high-scale SaaS.
Deep expertise in the cybersecurity landscape.
Demonstrated success in building and scaling marketing functions within hyper-growth environments.
The ability to distill complex, technical AI and networking concepts into memorable, human-centric narratives.
A relationship builder who can connect the dots between Product, Sales, and Customer Success to create a unified market front.
Experience managing large, distributed teams across multiple time zones with a focus on high-velocity execution and detail.
Exceptional communication skills with the confidence to influence and advise C-level executives both internally and externally.

Skills

AI
Networking
B2B cybersecurity
SaaS
Product Marketing
Marketing Strategy
Messaging
Market Intelligence
Go-to-Market Strategy
Content Strategy
Sales Enablement
Team Leadership
Executive Influence

Location

AMS - North America and Canada

Work Type

Flexible
Remote

Experience Level

VP
15+ years

Education Level

BSc/MSc or MBA in Marketing, Communications, or a related technical field.

Salary/Compensations

$260,900 - $300,000

Benefits

Equity (when applicable)
Variable/incentive compensation
Health plans
Flexible spending accounts
401(k) Plan with company match
ESPP
Matching donations
Flexible time away plan
Family leave programs

About the Company

Armis from ServiceNow, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. Combined with ServiceNow’s Security and Risk capabilities, as well as Identity Security capabilities from Veza, we bring together all critical capabilities to secure every asset, every identity - incl. AI Agents - across all environments with the right level of context - security, operational and business - to build the first of its kind autonomous defense platform for the Agentic Enterprise.
ServiceNow started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.

Equal Opportunity

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.