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About the Role
This role works closely with the Marketing Manager to lead premium spirits brands within Brown-Forman Japan. It covers the full spectrum of Brand Management from strategic planning to the development, execution, and evaluation of all marketing programs. The role champions brands across the organization and works cross-functionally to drive profitable growth.
Responsibilities
- Supports and influences strategic brand & business planning.
- Develops business plans, forecasts, and growth strategies.
- Translates global brand strategies into actionable plans.
- Analyzes business performance, market trends, consumer insights, and competitor activities.
- Manages financial aspects of the brands, including budget allocation and A&P tracking & control.
- Leads brand plan implementation and evaluation.
- Serves as a passionate brand advocate.
- Develops and leads campaigns & initiatives, including ATL, experiential marketing, event activation, on & off-premise trade marketing, and brand advocacy.
- Partners closely within the extended marketing team, cross-functional teams and agencies to develop briefs, shape and drive effective execution of media, PR, channel/customer, and shopper plans.
- Monitors and analyzes category & competitive dynamics, brand performance, and program/activity effectiveness.
- Collaborates with the Insights team to develop relevant consumer & shopper insight.
- Prepares situation assessments, performance reviews, execution metrics, A&P and other reporting for internal stakeholders and WG&S.
- Nurtures strong collaboration with internal and external stakeholders.
- Acts as a liaison between internal BFJ and WG&S teams.
- Prepares & presents annual integrated brand business plans and monthly & quarterly brand business reviews.
- Cultivates best in class collaboration with marketing departments, cross-functional teams, and agencies.
- Facilitates brainstorming sessions, workshops, and collaborative projects.
- Advocates for diversity & inclusion within the marketing agenda and within the organization.
Requirements
- 5+ years of relevant marketing experience
- Forward thinking and entrepreneurial mindset
- Effective use of data and insight to inform business plans and decisions
- Ability to set prioritize, organize and manage multiple projects to completion by specific deadlines
- Strong project management skills and time management to meet the deadline
- Strong collaborative leadership skills, talent for building and maintaining productive working relationships with diverse local & international colleagues and partners
- Persuasive communication skills (influencing, listening, presenting, writing) in Japanese and English
- Ability & willingness to travel internationally and attend evening and weekend events, when needed
- Adaptability, flexibility and resilience
- Honesty and integrity
Skills
- Brand Management
- Strategic Planning
- Marketing Program Development
- Financial Management
- Budget Allocation
- A&P Tracking
- Campaign Development
- Experiential Marketing
- Event Activation
- Trade Marketing
- Brand Advocacy
- Cross-functional Collaboration
- Agency Management
- Market Analysis
- Consumer Insights
- Competitive Analysis
- Reporting
- Stakeholder Management
- Presentation Skills
- Project Management
- Time Management
- Leadership
- Communication (Japanese and English)
- Data Analysis
- Problem Solving
Location
- Japan
Work Type
- Employee
- Full-time
Experience Level
- Professional
- P6
Benefits
- Equitable pay structures for individual and company performance
- Premium employee experience
- Range of premium benefits
About the Company
- William Grant & Sons (WG&S) is one of the leading international spirits companies, with a portfolio of premium and super-premium spirits brands.
- Brown-Forman has been appointed the exclusive distributor for WG&S’s full portfolio in Japan, effective January 1, 2025.
- We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman.
- Being a part of Brown-Forman means you will grow both personally and professionally.
- You will have the opportunity to solve problems, seize opportunities, and generate bold ideas.
- You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
- William Grant & Sons is an independent, innovative, family-owned distiller and distributor headquartered in the United Kingdom and founded by William Grant in 1887.
- Today, the global premium spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including Glenfiddich, The Balvenie, Monkey Shoulder, and Grant's, as well as other iconic spirits brands such as Hendrick's Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, and Drambuie Scotch Liqueur.