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About the Role
Hellyeah AI is seeking a hands-on Senior User Acquisition Manager to scale paid media campaigns across various performance channels. This role involves direct management of ad platforms, campaign building, performance analysis, and optimization for clients in mobile apps, gaming, AI/SaaS, fintech, e-commerce, and iGaming.
Responsibilities
- Build, launch, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other ad platforms.
- Manage campaign structure, budgets, bids, audiences, creative testing, and performance pacing.
- Analyze CAC, CPI, CPA, ROAS, retention, conversion quality, and funnel performance.
- Identify effective strategies, budget waste, and areas for testing.
- Collaborate with creative teams to translate performance data into new ad angles and creative briefs.
- Monitor campaigns daily and prepare weekly performance insights.
- Develop repeatable playbooks for campaign setup, testing, optimization, and scaling.
- Provide client-facing strategy support as needed.
Requirements
- 4+ years of hands-on paid media or user acquisition experience.
- Strong experience managing campaigns in Meta Ads and Google Ads.
- Working knowledge of TikTok Ads.
- Experience with mobile apps, gaming, AI/SaaS, fintech, e-commerce, or iGaming is a plus.
- Strong understanding of tracking, attribution, pixels, events, UTMs, GA4, MMPs, or similar tools.
- Ability to clearly explain performance: what happened, why it happened, and what to do next.
- Strong written English.
- Comfortable working remotely with daily accountability.
- Comfortable opening ad accounts, building campaigns, checking data, finding issues, and making optimization decisions.
Skills
- Meta Ads
- Google Ads
- TikTok Ads
- Snapchat Ads
- LinkedIn Ads
- Programmatic advertising
- Mobile ad networks
- Tracking
- Attribution
- Pixels
- Events
- UTMs
- GA4
- MMPs
- AppsFlyer
- Adjust
- Singular
- Firebase
- Looker Studio
- Supermetrics
- AI tools for reporting
- AI tools for analysis
- AI tools for research
- AI tools for workflow automation
Location
- Remote
Work Type
- Remote
- Full-time
Experience Level
- Senior
About the Company
- Hellyeah AI is an AI-first performance marketing company.
- We work with clients in mobile apps, gaming, AI/SaaS, fintech, e-commerce, and iGaming.