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About the Role

Penguin Young Readers is seeking a Manager to join the Marketing team. This role focuses on developing and executing innovative, data-driven marketing campaigns to maximize sales potential for high-performing backlist titles, ranging from board books to young adult. The position aims to extend the lifecycle of successful books, identify opportunities to sustain and accelerate momentum, and drive discoverability across various channels.

Responsibilities

Develop and execute comprehensive marketing plans for priority backlist and strong-selling titles.
Identify opportunities to extend the commercial life of books through advertising campaigns, seasonal promotions, retailer programs, creative partnerships, and trend-driven activations.
Analyze marketplace trends, consumer behavior, competitive activity, and sales data to inform campaign decisions.
Partner with Sales teams to support retailer initiatives, promotional opportunities, merchandising programs, and account-specific marketing efforts.
Partner with Publicity to amplify media, author, and event opportunities that can drive sustained sales.
Monitor title performance and proactively recommend tactics to drive continued growth.
Leverage social media, influencer partnerships, content marketing, email marketing, and community engagement initiatives to expand audience reach.
Coordinate with brand, education, and library teams when applicable to support broader market opportunities.
Track and analyze campaign performance, sales trends, and key marketing metrics.

Requirements

4+ years of marketing experience, preferably within book publishing, media, entertainment, or consumer brands.
Demonstrated success developing and executing integrated marketing campaigns that drive sales growth.
Strong analytical skills with experience interpreting sales and consumer data.
A genuine interest in children’s and young adult books, authors, readers, and marketplace trends.
Excellent project management and cross-functional collaboration skills.
Strong written, verbal, and presentation communication abilities.
Experience managing budgets and prioritizing spend based on business impact.
Proven ability to work both independently and collaboratively within a team.
Proficiency with Microsoft Office Suite and the ability to learn new applications and systems.

Skills

Marketing campaign development
Data analysis
Project management
Cross-functional collaboration
Budget management
Social media marketing
Influencer marketing
Content marketing
Email marketing
Community engagement

Location

New York City tri-state area

Work Type

Hybrid
Full-time

Experience Level

Manager

Salary/Compensations

$77,500

Benefits

Medical/Prescription drug insurance
Dental
Vision
Health Care/Dependent Care Flexible Spending Account
Health Savings Account
Pre-Tax and Roth 401(k)
Short and Long-Term Disability Insurance
Life/AD&D Insurance
Commuter Benefits
Student Loan Repayment Program
Educational Assistance
Generous paid time off
Annual profit award or bonus

About the Company

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world.
Committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.
Publishes a wide range of brands and imprints including Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
All your information will be kept confidential according to EEO guidelines.
We value the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.