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About the Role

The Creative Director will power Blue Hour Studios' creative competency from idea to execution. This role involves conceiving and pitching original branded concepts across various formats, leading client workshops, and ensuring the premium quality of all creative output.

Responsibilities

• Manage junior members of the creative team.
• Provide actionable, constructive, and palatable written and verbal feedback.
• Keep the team updated on new processes, tools, ideas, and innovative executions.
• Conduct performance reviews and manage staff expectations.
• Set expectations for growth potential for junior creatives.
• Conceive and pitch original branded concepts across formats (social, event, partnerships, community, OOH, and legacy channels).
• Present polished, strategic creative in collaboration with team members.
• Lead client workshops, brainstorms, and tissue sessions.
• Ensure Blue Hour Studios creative is premium and front-line.
• Provide input across a wide variety of creative projects and clients.
• Provide input on productions and design projects.
• Ensure the premium quality of all creative output.

Requirements

• Hands-on, culturally switched on, and insatiably curious.
• A 'tastemaker' and identifiable leader.
• Lives on the bleeding edge of real-world and online culture.
• Passionate about social media, branded social content, influencers/creators, and brand opportunities.
• Understands how algorithms work and what makes good content.
• Expresses ideas through powerful, concise verbal and written storytelling paired with well-curated visuals.
• Knows about upcoming advertising/social media marketing trends before they hit trades.
• Understands how to create consumer headlines that hit on culture and generate buzz.
• Has a realistic understanding of culture outside of advertising.
• Leverages market and industry research to inform new ideas.
• Has done design work or general art direction across mediums.
• May have helped produce shoots or art direct on sets.
• Portfolio featuring examples from projects on TikTok, Reels, X, and/or YouTube Shorts for brands.
• Exceptional storyteller with mastery of presentation skills.
• Strong conceptual skills and demonstrated passion for social media.
• Culture-first thinker who can extrapolate insights that drive creative work.
• High design aesthetic and experienced in design thinking.
• Strong observational skills; can distill complex creative nuances and explain them.
• Experience managing design, production, and experiential teams to execute brand content and experiences.
• Innate curiosity and compassion.
• Fluency in presentation and slide design in Google Slides, PowerPoint, and Keynote.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects).

Skills

• Social media marketing
• Branded social content creation
• Influencer/creator collaboration
• Storytelling
• Presentation skills
• Conceptualization
• Design thinking
• Observational skills
• Design
• Production
• Experiential marketing
• On-set art direction
• Google Slides
• PowerPoint
• Keynote
• Adobe Creative Suite
• Photoshop
• Illustrator
• Premiere
• After Effects

Location

• New York
• Los Angeles

Work Type

• Hybrid

Experience Level

• 10+ years of experience in a creative role
• 4+ years in a leadership role

Salary/Compensations

• $160,000.00 - $190,000.00

Benefits

• Discretionary bonus
• Health insurance coverage
• Life and disability insurance
• Retirement savings plans
• Company paid holidays
• Unlimited paid time off (PTO)
• Mental health and wellness resources
• Pet insurance
• Childcare resources
• Identity theft insurance
• Fertility assistance programs
• Fitness reimbursement

About the Company

• Blue Hour Studios is a social-first agency that makes brands magnetic through work that gets shared, remixed, and talked about.
• We create at the intersection of culture, content, creators, and commerce to help brands turn distinct cultural relevance into demand.
• Headquartered in New York and Los Angeles and backed by Horizon Media, we connect creativity and media to drive real business impact.
• The Creative team is responsible for the output of content we create for our brand partners.
• Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create.

Equal Opportunity

• Horizon Media is proud to be an equal opportunity workplace.
• We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
• We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.