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About the Role

Penguin Young Readers is seeking a Manager to join the Marketing team. This role focuses on developing and executing innovative, data-driven marketing campaigns to maximize sales potential of high performing backlist titles, extending their lifecycle, and driving discoverability across various channels.

Responsibilities

• Develop and execute comprehensive marketing plans for priority backlist and strong-selling titles.
• Identify opportunities to extend the commercial life of books through advertising, promotions, partnerships, and activations.
• Analyze marketplace trends, consumer behavior, competitive activity, and sales data to inform campaign decisions.
• Partner with Sales teams to support retailer initiatives and account-specific marketing efforts.
• Partner with Publicity to amplify opportunities that can drive sustained sales.
• Monitor title performance and recommend tactics for continued growth.
• Leverage social media, influencer partnerships, content marketing, email marketing, and community engagement.
• Coordinate with brand, education, and library teams for broader market opportunities.
• Track and analyze campaign performance, sales trends, and key marketing metrics.

Requirements

• 4+ years of marketing experience, preferably within book publishing, media, entertainment, or consumer brands.
• Demonstrated success developing and executing integrated marketing campaigns that drive sales growth.
• Strong analytical skills with experience interpreting sales and consumer data.
• A genuine interest in children’s and young adult books, authors, readers, and marketplace trends.
• Excellent project management and cross-functional collaboration skills.
• Strong written, verbal, and presentation communication abilities.
• Experience managing budgets and prioritizing spend based on business impact.
• Proven ability to work both independently and collaboratively within a team.
• Proficiency with Microsoft Office Suite and the ability to learn new applications and systems.

Skills

• Marketing campaign development
• Data analysis
• Sales analysis
• Consumer behavior analysis
• Project management
• Cross-functional collaboration
• Budget management
• Social media marketing
• Influencer marketing
• Content marketing
• Email marketing
• Community engagement
• Microsoft Office Suite

Location

• New York City tri-state area

Work Type

• Hybrid
• Full-time

Experience Level

• Manager

Salary/Compensations

• $77,500

Benefits

• Medical/Prescription drug insurance
• Dental
• Vision
• Health Care/Dependent Care Flexible Spending Account
• Health Savings Account
• Pre-Tax and Roth 401(k)
• Short and Long-Term Disability Insurance
• Life/AD&D Insurance
• Commuter Benefits
• Student Loan Repayment Program
• Educational Assistance
• Generous paid time off
• Annual profit award or bonus

About the Company

• Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world.
• We are committed to quality, excellence in execution, and innovation throughout the entire publishing process.
• Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.

Equal Opportunity

• All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
• All your information will be kept confidential according to EEO guidelines.
• We value the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.
• All your information will be kept confidential according to EEO guidelines.