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About the Role

A well-funded, pre-seed generative AI research lab focused on human-centric image and video creation is hiring a Founding GTM Lead to own end-to-end go-to-market execution. This is a high-ownership, high-autonomy founding role working directly alongside the founding team, turning cutting-edge GenAI product capability into commercial traction and building the repeatable GTM playbook from the ground up. The company serves professional creatives across gaming, film, animation, VFX, creative agencies, fashion, and digital content creation, with API access and early-access programs already underway.

Responsibilities

Own early go-to-market execution across community, content, partnerships, and targeted outreach.
Build and manage relationships with design partners and early customers across creator, studio, and agency segments.
Recruit and organize participants for ongoing product research and testing cycles.
Drive early commercial conversations, demos, pilots, and structured feedback channels.
Collaborate closely with product leadership on positioning, messaging, ICP definition, and pricing strategy.
Provide clear, structured market feedback to accelerate product decision-making.
Track the competitive landscape of GenAI creative tools, workflows, and evolving user expectations.
Represent the company externally with credibility, strong EQ, and confident storytelling.

Requirements

4–8+ years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments.
Proven experience in at least one GTM motion: B2B partnerships/sales (pilots, early deals) and/or B2C growth (community/creator funnels).
3+ years working with or serving professional creatives at creative tools companies, agencies, creator platforms, or production studios.
1–2+ years of hands-on exposure to GenAI products and workflows; comfortable using AI tools as part of daily GTM work.
Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM/outbound sequences from scratch.
Strong customer-facing skills, execution-driven mindset, and ability to operate independently in ambiguous, early-stage settings.
Comfortable selling a product still being built; thrives in fast-paced, high-ownership environments.
Background at leading creative AI or creative tools companies (e.g. generative video, image, or design platforms).
Experience building community or creator funnels from zero.
Comfort representing a technical AI product to non-technical creative audiences.

Skills

Generative AI
Go-to-market strategy
Partnerships
Growth
B2B sales
B2C growth
Community building
Content marketing
Customer relationship management (CRM)
Salesforce

Location

Remote-friendly
US (New York preferred)
Western Europe (Zurich / Warsaw)

Work Type

Remote
Full-time

Experience Level

4-8+ years
3+ years
1-2+ years

Salary/Compensations

$150,000 – $185,000 USD annually

Benefits

Founding team equity opportunity
Visa sponsorship available for eligible candidates

About the Company

A well-funded, pre-seed generative AI research lab focused on human-centric image and video creation.