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About the Role
As a Senior Copywriter, you will join our global Copy Team and write for all digital channels, providing on-brand website copy that drives clicks and engagement. You will write, shape, and localize onsite and CRM content across a diverse portfolio of brands, working closely with key stakeholders to produce high-quality marketing copy. You will act as the brand guardian, providing voice and tone expertise and delivering brand-affirming content that resonates with the customer. This role requires a passion for copywriting, creative agility, a deep understanding of Latin Spanish cultural nuances, and a forward-thinking mindset.
Responsibilities
- Create clear, effective, and original copy and content for a variety of client CRM and onsite marketing channels in both English and Latin Spanish.
- Transcreate and adapt English campaign concepts into culturally resonant Latin Spanish copy, ensuring the core message and tone remain intact.
- Master and switch between differing client tones of voice and brand guidelines with ease across both languages.
- Identify and communicate creative opportunities through competitor research, trends, and emerging technological advances in digital copy within regional Hispanic/Spanish-speaking markets.
- Collaborate with Designers and Creative Directors to push creative boundaries across different styles and formats.
- Provide clear, effective feedback.
- Give directional brand and tone of voice guidance.
- Establish processes and policies to maximise efficiency.
- Deliver creative ideas confidently both internally and externally.
- Offer strategic messaging insights on creative campaigns.
- Research competitors and trends for creative inspiration.
- Facilitate creative brainstorms and other necessary meetings.
- Exhibit leadership and professionalism across all interactions.
Requirements
- Professional fluency in written and spoken Latin American Spanish and English, with an exceptional grasp of grammar, idioms, and cultural nuances in both languages.
- Relevant copywriting experience; a background in an agency or brand environment is preferred.
- Proven experience in translation, transcreation, or localization copywriting.
- Experience in e-commerce/transportation technology is a plus.
- Exposure to multi-channel digital copy and brand development; a background in social media content and copywriting is preferred.
- Ability to work at a fast pace on large marketing campaigns with many assets.
- Experience editing content and giving feedback is necessary.
- In-depth knowledge of multi-channel digital copy and brand development.
- Understanding of social media content best practices and trends preferred.
- Ability to deliver compelling marketing and content copy that sells is essential.
- Confidence working with other departments and stakeholders such as designers, developers, and clients is essential.
- Readiness to work at a fast pace on large marketing campaigns with many assets.
- An understanding of the importance of consistency across different touchpoints of a user journey.
- Ability to present work to large groups and communicate ideas clearly and enthusiastically.
- A collaborative approach to getting things done.
Skills
- Copywriting
- Translation
- Transcreation
- Localization
- Digital Copy
- Brand Development
- Social Media Content
- Editing
- Communication
- Collaboration
Location
- Toronto
Work Type
- Hybrid
- Full-time
- Contract
Experience Level
- Senior
Salary/Compensations
- $60,000 – $70,000 CAD
Benefits
- Flexible, hybrid working policy
- Excellent salary based on experience and equal pay policies
- Mental health support
- Company sick pay scheme
- 15 days paid holiday annually (plus Public Holidays)
- Refreshments provided in the office
- Drinks at 4 pm on a Friday
- Enhanced family friendly policies
- Social and Cultural Events
- Inspirational Talks
- Learning and Development
- Buddy Programme
- Climate Neutral certification
- B Corporation certification
About the Company
- DEPT® is a pioneers at heart, always looking forward and thinking of what can be created tomorrow that does not exist today. They were born digital and are a new model of agency with a deep skillset in tech and marketing. DEPT® hires curious, self-driven, talented people who never stop innovating. Their culture is big enough to cope and small enough to care, with people across 30+ countries. DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021. They have a reputation for doing good, have been named 'Agency of the Year' at The Lovies and The Webby Awards, and work with awesome clients of all sizes and across all industries.
Equal Opportunity
- At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
- Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
- We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.