Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are establishing the Marketing & PR function of our Germany National Sales Company (NSC) and seek an experienced, strategic, and hands-on Director of Marketing & PR to build and lead this function from the ground up. This role holds full responsibility for brand development, marketing strategy, media planning, and public relations in Germany. The objective is to significantly increase nationwide, regional, and local brand awareness, consideration, and reputation of GAC Motor. The successful candidate will define and implement a comprehensive marketing funnel, ensuring measurable conversion, continuous optimization, and strong alignment with sales and dealer operations.

Responsibilities

Define and implement the overall marketing and PR strategy for the German NSC.
Establish organizational structures, processes, and governance for all marketing functions.
Ensure alignment with European Regional Centre and global brand strategy.
Build a strong brand positioning and narrative for GAC in Germany.
Develop and manage brand identity, messaging, and guidelines.
Track brand performance and awareness through defined KPIs.
Drive initiatives to improve brand perception and reputation.
Conduct continuous market research and competitive analysis.
Lead annual and quarterly marketing planning, including dealer co-marketing plans.
Develop, manage, and track marketing budgets with strong ROI focus.
Define KPIs and ensure performance tracking and reporting.
Optimize spending efficiency continuously.
Develop and execute integrated media strategies across all channels.
Oversee digital marketing activities including SEO/SEM and performance marketing.
Drive social media strategy, content planning, and community growth.
Manage agencies and external partners through structured tender processes.
Define and execute strategic PR plans to increase brand reputation.
Build and maintain strong relationships with automotive journalists and media.
Oversee press releases, media events, and press fleet (media cars).
Manage crisis communication and corporate messaging.
Plan and execute test drive events, exhibitions, and motor shows.
Lead experience marketing initiatives and customer engagement programs.
Support dealer marketing activities including local campaigns.
Develop marketing training programs for dealer networks.
Define and implement a clear marketing funnel with measurable conversion rates.
Ensure data-driven marketing performance tracking and continuous optimization.
Implement dashboards and reporting structures.
Drive continuous improvement of marketing effectiveness.
Select and manage marketing agencies, media partners, and KOLs.
Lead tender processes and contract negotiations.
Collaborate closely with sales, product, and regional teams.
Ensure alignment with overall business objectives.

Requirements

University degree in Marketing, Business Administration, Communications, or related field.
Minimum 10 years of experience in marketing and PR, preferably in the automotive industry.
Proven leadership experience in building and managing marketing organizations.
Strong track record in brand building, media strategy, and PR execution.
Experience in launching brands or working in fast-growing environments is highly preferred.
Native or fluent German and fluent English required.
Deep understanding of the automotive media landscape in Germany.
Strong analytical, data-driven, and performance marketing mindset.
Excellent stakeholder and project management skills.
Ability to combine strategic thinking with hands-on execution.
Entrepreneurial mindset with strong ownership and accountability.
Passion for building brands and driving measurable impact.
Comfortable working in a fast-paced, multicultural environment.
Strong communication and leadership capabilities.

Skills

Brand development
Marketing strategy
Media planning
Public relations
Brand awareness
Brand consideration
Brand reputation
Marketing funnel implementation
Conversion optimization
Sales alignment
Dealer operations alignment
Brand identity management
Brand messaging
Brand guidelines
KPI tracking
Market research
Competitive analysis
Marketing planning
Budget management
ROI analysis
Performance reporting
Spending efficiency optimization
Integrated media strategy
Digital marketing
SEO/SEM
Performance marketing
Social media strategy
Content planning
Community growth
Agency management
External partner management
Tender processes
PR strategy
Media relations
Press release management
Media event management
Press fleet management
Crisis communication
Corporate messaging
Experiential marketing
Retail marketing
Dealer marketing
Test drive events
Exhibitions
Motor shows
Customer engagement programs
Local campaign support
Marketing training program development
Marketing operations
Performance management
Data-driven marketing
Marketing optimization
Dashboard implementation
Reporting structures
Marketing effectiveness improvement
Partnership management
Stakeholder management
KOL management
Contract negotiation
Sales collaboration
Product collaboration
Regional team collaboration
Business objective alignment

Location

Germany

Work Type

Full-time

Experience Level

Director
Minimum 10 years of experience

Education Level

University degree in Marketing, Business Administration, Communications, or related field

Salary/Compensations

Competitive salary and excellent bonus structure (above market)

Benefits

Fast career track
Competitive salary
Excellent bonus structure

About the Company

GAC MOTOR Europe was registered in March 2024 in Amsterdam and is part of the Guangzhou Automobile Group.
Our business covers all aspects of passenger car sales, marketing and aftersales services.
We are dedicated to delivering quality work and exceptional customer service in all aspects of our business.
Guangzhou Automobile Group Co., Ltd. (abbreviated as GAC group, 6601238.SH，02238.HK), headquartered in Guangzhou City, is a large joint-stock automobile enterprise listed in both Hongkong and Shanghai Stock exchanges.
At present, it has about 100,000 employees.
Fortunate Global 500 ranked No.181.
The main business covers seven major sectors: research and development, vehicle, parts, energy and ecology, internationalization, commerce and transportation, investment and finance.
Sticking to independent innovation and joint venture cooperation, GAC group is now transforming itself with all its strength to a technology-based enterprise.
Adhering to the enterprise concept of 'Humanity', Credibility, Creativity', GAC is committed to building a world-class company which wins customers’ trust, ensures staff's well-being, and meets social expectations.
We are committed to creating a work environment of trust and respect for our employee, which we believe will motivate them to achieve their dreams together.
Our employees and partners have always been relentless in their pursuit of excellence in the face of challenges.
We are very proud of what we have achieved, and we are proud of our leadership.
We hope you will give full play to your talents and help make GAC a world-class company.