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About the Role
As a founding team member of our internal creative unit, you will be the conceptual lead, developing core ideas, brand strategies, and campaign concepts for our journalistic brand The Pioneer and the B2B brand The Pioneer Experience across various formats including marketing, content, events, and video.
Responsibilities
- Develop core ideas, brand, and campaign concepts for The Pioneer and The Pioneer Experience across marketing, content, event, and video formats.
- Continuously expand our brand system conceptually and textually, ensuring a cohesive narrative.
- Create concepts for new products, editorial formats (podcast, newsletter), events, and campaigns in close collaboration with editorial, product, and marketing teams, overseeing their development from ideation to execution.
- Shape the storytelling for CRM & Growth campaigns and B2B communication, refining messages for target audience impact.
- Conduct creative reviews, providing high-level feedback to the team, external conceptualists, copywriters, and art directors to enhance overall output quality.
- Oversee the visual direction, assessing if layouts effectively support the core ideas.
- Confidently present ideas and concepts to internal stakeholders, management, and B2B partners, effectively persuading them.
- Monitor communication and design trends, international media brands, and creative benchmarks, translating insights into actionable impulses for our work.
- Report directly to the Director Marketing and collaborate closely with the Creative Operations & Brand Manager.
Requirements
- Several years of experience as a Creative Director, Senior Art Director, or Senior Copywriter/Conceptualist in an agency or media environment, with a proven track record of shaping brands.
- Experience leading teams, understanding the nuances of team leadership in a startup environment.
- Outstanding conceptual strength, linguistic flair, and a passion for great ideas, clear language, and creative excellence.
- Ability to defend concepts during implementation and a willingness to delve into details.
- Skill in bringing ideas to life in any setting, whether presenting to management or B2B partners.
- Interest in journalism and an understanding of working for a medium where credibility is paramount.
- Awareness of current communication and design trends and creative benchmarks.
- Experience collaborating closely with editorial and product teams, understanding how to anchor creative work within a journalistic context.
- Ability to justify brand decisions, even when they are challenging.
Skills
- Conceptual thinking
- Brand strategy
- Campaign development
- Storytelling
- Copywriting
- Team leadership
- Presentation skills
- Trend analysis
- Communication
- Creative direction
- Visual assessment
Location
- Berlin
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
Benefits
- Urban Sports Club membership
- Permanent employment contract
- Fair compensation
- 30 days of vacation
About the Company
- Media Pioneer is a new type of digital media company based in Berlin, focusing on innovative and independent journalism in business and politics.
- We operate the world's first media ship, creating a unique floating office in Berlin's government district.
- The news portal The Pioneer has been the joint platform for all journalistic publications of Media Pioneer Publishing AG since May 2020.
- Recognized as 'Startup of the Year' (European Publishing Awards 2020), we are considered one of Europe's most exciting media projects.
- Our 'The Pioneer Briefing' newsletter and podcast reach up to 1 million people daily, recognized as 'Germany's Morning Briefing No. 1'.
- Our hosts include founder Gabor Steingart, former Vice Chancellor Sigmar Gabriel, bestselling author Juli Zeh, and journalists Chelsea Spieker and Alev Dogan.
- The Pioneer One, our media ship, serves as a floating newsroom, production site, and stage for live journalism.
- Our mission is independence, with The Pioneer's political and economic journalism being 100% ad-free.