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About the Role

As Marketing Director, you will play a critical role in building brand desirability, accelerating customer engagement, and ensuring Sephora remains the leading beauty destination in the region. Working closely with cross-functional teams, you will translate business objectives into compelling marketing strategies that create meaningful connections with our clients and deliver sustainable growth.

Responsibilities

• Define and lead the annual marketing strategy, ensuring alignment with company objectives and long-term vision.
• Translate global and regional brand priorities into locally relevant initiatives.
• Drive brand awareness, desirability, customer acquisition, retention, and loyalty across all touchpoints.
• Leverage market trends, customer insights, and competitive intelligence to identify growth opportunities.
• Serve as a trusted business partner to senior leadership, providing recommendations.
• Own and orchestrate the annual commercial and marketing calendar.
• Lead the development and execution of integrated campaigns across media, CRM, PR, social media, retail marketing, events, and digital channels.
• Ensure a consistent brand experience throughout the client journey, across physical and digital environments.
• Drive the successful delivery of key launches, seasonal campaigns, and high-impact commercial moments.
• Define and evolve customer engagement strategies that strengthen loyalty and increase customer lifetime value.
• Partner closely with Digital and E-commerce teams to build seamless and personalized customer experiences.
• Ensure strong integration between stores, e-commerce, mobile applications, and customer service channels.
• Champion a customer-centric mindset across the organization.
• Lead media investment strategy and continuously optimize marketing effectiveness and return on investment.
• Oversee communications, influencer partnerships, events, public relations, and advocacy programs.
• Protect and enhance Sephora's brand reputation through thoughtful communication strategies.
• Encourage innovation in media, content creation, and emerging channels.
• Define and lead Sephora Middle East’s content and creative vision.
• Oversee the end-to-end development and execution of creative campaigns across digital, social, CRM, ecommerce, retail, PR, events and media channels.
• Drive innovation in content creation, production, localization, creative adaptation, and performance optimization.
• Define and champion Sephora Middle East's retail design vision.
• Shape innovative store environments, launch concepts, and in-store experiences.
• Oversee the integration of brand storytelling, visual merchandising, customer experience, and retail design standards.
• Manage and optimize the overall marketing budget.
• Define clear KPIs and performance dashboards to monitor business impact and campaign effectiveness.
• Drive continuous improvement by identifying opportunities to optimize resources, processes, and marketing return on investment.
• Present business reviews, insights, and strategic recommendations to senior leadership.
• Lead, inspire, and develop a diverse team of marketing professionals.
• Build future organizational capabilities through talent development, succession planning, and coaching.
• Encourage strong partnerships across Retail, Merchandising, Digital, Finance, HR, and Operations.
• Promote an environment where innovation, agility, curiosity, and continuous learning are valued.

Requirements

• 10+ years of progressive experience in marketing, with significant leadership experience in retail, beauty, luxury, fashion, consumer goods, or related industries.
• Proven experience navigating the Middle East market, with at least 5 years of exposure to regional consumer trends, business practices, and cultural dynamics.
• Proven experience developing and executing integrated marketing strategies that drive measurable business results.
• Strong commercial acumen combined with a deep understanding of customer behavior, brand building, and omnichannel marketing.
• Experience leading and developing high-performing teams in a fast-paced and dynamic environment.
• Strong analytical skills and the ability to translate complex data into actionable business recommendations.
• Excellent communication, presentation, and stakeholder management skills.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel.
• Fluency in English; Arabic is highly preferred.

Skills

• Marketing Strategy
• Brand Management
• Integrated Campaigns
• Customer Engagement
• Omnichannel Marketing
• Media Planning
• Communications
• Public Relations
• Content Creation
• Retail Design
• Budget Management
• Performance Management
• Team Leadership
• Talent Development
• Microsoft Office (PowerPoint, Excel)
• English Fluency
• Arabic (Preferred)

Location

• Middle East

Work Type

• Full-time

Experience Level

• 10+ years
• 5+ years regional experience

Benefits

• Community
• Culture of empowerment, learning & growth
• Opportunity to learn, innovate and lead
• Fulfilling work

About the Company

• Sephora is a beauty retail company founded in France in 1969, part of the LVMH Group since 1997.
• Sephora disrupts the prestige beauty retail industry by championing inspiration and inclusion.
• With 56,000 employees in 35 countries, Sephora connects customers and beauty brands.
• Offers a curated selection of nearly 500 brands and its own label, Sephora Collection.