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About the Role
As Marketing Director, you will play a critical role in building brand desirability, accelerating customer engagement, and ensuring Sephora remains the leading beauty destination in the region. Working closely with cross-functional teams, you will translate business objectives into compelling marketing strategies that create meaningful connections with our clients and deliver sustainable growth.
Responsibilities
- Define and lead the annual marketing strategy, ensuring alignment with company objectives and long-term vision.
- Translate global and regional brand priorities into locally relevant initiatives.
- Drive brand awareness, desirability, customer acquisition, retention, and loyalty across all touchpoints.
- Leverage market trends, customer insights, and competitive intelligence to identify growth opportunities.
- Serve as a trusted business partner to senior leadership, providing recommendations.
- Own and orchestrate the annual commercial and marketing calendar.
- Lead the development and execution of integrated campaigns across media, CRM, PR, social media, retail marketing, events, and digital channels.
- Ensure a consistent brand experience throughout the client journey, across physical and digital environments.
- Drive the successful delivery of key launches, seasonal campaigns, and high-impact commercial moments.
- Define and evolve customer engagement strategies that strengthen loyalty and increase customer lifetime value.
- Partner closely with Digital and E-commerce teams to build seamless and personalized customer experiences.
- Ensure strong integration between stores, e-commerce, mobile applications, and customer service channels.
- Champion a customer-centric mindset across the organization.
- Lead media investment strategy and continuously optimize marketing effectiveness and return on investment.
- Oversee communications, influencer partnerships, events, public relations, and advocacy programs.
- Protect and enhance Sephora's brand reputation through thoughtful communication strategies.
- Encourage innovation in media, content creation, and emerging channels.
- Define and lead Sephora Middle East’s content and creative vision.
- Oversee the end-to-end development and execution of creative campaigns across digital, social, CRM, ecommerce, retail, PR, events and media channels.
- Drive innovation in content creation, production, localization, creative adaptation, and performance optimization.
- Define and champion Sephora Middle East's retail design vision.
- Shape innovative store environments, launch concepts, and in-store experiences.
- Oversee the integration of brand storytelling, visual merchandising, customer experience, and retail design standards.
- Manage and optimize the overall marketing budget.
- Define clear KPIs and performance dashboards to monitor business impact and campaign effectiveness.
- Drive continuous improvement by identifying opportunities to optimize resources, processes, and marketing return on investment.
- Present business reviews, insights, and strategic recommendations to senior leadership.
- Lead, inspire, and develop a diverse team of marketing professionals.
- Build future organizational capabilities through talent development, succession planning, and coaching.
- Encourage strong partnerships across Retail, Merchandising, Digital, Finance, HR, and Operations.
- Promote an environment where innovation, agility, curiosity, and continuous learning are valued.
Requirements
- 10+ years of progressive experience in marketing, with significant leadership experience in retail, beauty, luxury, fashion, consumer goods, or related industries.
- Proven experience navigating the Middle East market, with at least 5 years of exposure to regional consumer trends, business practices, and cultural dynamics.
- Proven experience developing and executing integrated marketing strategies that drive measurable business results.
- Strong commercial acumen combined with a deep understanding of customer behavior, brand building, and omnichannel marketing.
- Experience leading and developing high-performing teams in a fast-paced and dynamic environment.
- Strong analytical skills and the ability to translate complex data into actionable business recommendations.
- Excellent communication, presentation, and stakeholder management skills.
- Proficiency in Microsoft Office, particularly PowerPoint and Excel.
- Fluency in English; Arabic is highly preferred.
Skills
- Marketing Strategy
- Brand Management
- Integrated Campaigns
- Customer Engagement
- Omnichannel Marketing
- Media Planning
- Communications
- Public Relations
- Content Creation
- Retail Design
- Budget Management
- Performance Management
- Team Leadership
- Talent Development
- Microsoft Office (PowerPoint, Excel)
- English Fluency
- Arabic (Preferred)
Location
- Middle East
Work Type
- Full-time
Experience Level
- 10+ years
- 5+ years regional experience
Benefits
- Community
- Culture of empowerment, learning & growth
- Opportunity to learn, innovate and lead
- Fulfilling work
About the Company
- Sephora is a beauty retail company founded in France in 1969, part of the LVMH Group since 1997.
- Sephora disrupts the prestige beauty retail industry by championing inspiration and inclusion.
- With 56,000 employees in 35 countries, Sephora connects customers and beauty brands.
- Offers a curated selection of nearly 500 brands and its own label, Sephora Collection.