Werkstudent (w/m/d) AI Growth Marketing (B2B) at IONOS DE | Berlin, Germany | Rezi

Werkstudent (w/m/d) AI Growth Marketing (B2B) at IONOS DE

Werkstudent (w/m/d) AI Growth Marketing (B2B)

IONOS DE · Berlin, Germany

Today

Werkstudent (w/m/d) AI Growth Marketing (B2B)

IONOS DE · Berlin, Germany

18 hours ago
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About the Role

In the AI Growth Marketing department, you will support the B2B Domains Marketing team in planning, implementing, and scaling innovative, AI-driven initiatives across content, CRM, and performance marketing within a dynamic test-and-learn environment.

Responsibilities

  • Support the B2B Domains Marketing team in planning, implementing, and optimizing AI-driven growth marketing initiatives across content, CRM, and performance marketing.
  • Create and adapt marketing content (landing pages, emails, social media posts, ads) using generative AI tools, from initial draft to publication-ready text.
  • Assist in building and maintaining CRM and email automation workflows, including segmentation, A/B testing, and campaign setup.
  • Support the management of performance marketing campaigns (e.g., Paid Search, Paid Social), monitoring budgets, results, and learnings.
  • Contribute to reporting and attribution: maintain dashboards, analyze campaign data, and create clear summaries for the team.
  • Contribute own ideas, as we foster a test-and-learn culture and value fresh perspectives.

Requirements

  • Enrolled student (Bachelor or Master) in Marketing, Business Administration, Communications, Data/Analytics, or a related field for the entire duration of employment.
  • Genuine interest in AI and digital marketing, with initial practical experience using generative AI tools (e.g., ChatGPT, Claude, image/creative tools).
  • Initial experience in online marketing, CRM, content creation, or performance marketing (through internships, personal projects, or previous working student roles).
  • Analytical mindset and enjoyment of working with data, including solid knowledge of Excel/Sheets.
  • Hands-on mentality, curiosity, reliability, and a high openness to new technologies.
  • Experience with agentic AI coding tools like Claude Code is a plus.
  • Initial exposure to web or digital analytics tools is a plus.
  • Knowledge in domains, hosting, cloud, or digital infrastructure is advantageous.
  • Fluent written and spoken English; German language skills are welcome.

Skills

  • Generative AI tools
  • Content creation
  • CRM
  • Performance marketing
  • Excel/Sheets
  • Analytics

Location

  • Berlin

Work Type

  • Hybrid
  • Working student

Experience Level

  • Entry-level

Education Level

  • Bachelor's degree
  • Master's degree

Benefits

  • Hybrid work model
  • Flexible working hours
  • Modern office spaces with excellent public transport connections
  • Subsidized canteen and free drinks
  • Various employee discounts
  • Employee events
  • Numerous training and development opportunities

About the Company

  • IONOS is the leading European digitalization partner for small and medium-sized enterprises (SMEs).
  • IONOS has over six million customers and operates with a globally available platform in 18 markets across Europe and North America.
  • With its Web Presence & Productivity offerings, the company acts as a 'One-Stop-Shop' for all digitalization needs – from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools.
  • Additionally, IONOS offers cloud solutions for companies looking to transition to the cloud as they grow their business.
  • We foster open work structures, a 'du' culture, and flat hierarchies with unparalleled team spirit.
  • We firmly believe that work and fun are compatible and offer the appropriate environment for this.
  • With continuous growth, we are always looking for new team members.
  • Become part of IONOS and let's grow together.

Equal Opportunity

  • We value diversity and welcome all applications – regardless of gender, nationality, ethnic and social origin, religion, disability, age, sexual orientation and identity, physical characteristics, marital status, or any other criterion irrelevant to the application under applicable law.