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About the Role

This role sits at the heart of SumUp's growth for its consumer product. As the Senior Marketing Manager, you will own the owned and earned channels that win customers directly, from the website and PR to partnerships, social, and brand across six European markets. It's a rare chance to build a direct acquisition engine from scratch inside a small, ambitious team, competing head-to-head with some of the best-funded neobanks in Europe.

Responsibilities

Own and optimize direct-to-consumer channels including website, PR and comms, partnerships, social, events, and brand and out-of-home, across six markets.
Build the website into a high-converting acquisition surface, owning messaging, offers, content, localization, and advertising across all markets.
Lead PR, comms, and partnerships that build the consumer brand.
Establish the retail and merchant-sales-channel motion for the consumer product.
Manage and improve the direct cost-per-customer target and report on direct-acquisition performance.
Collaborate with the central brand team, external agencies, and peer marketing managers to ensure clean channel boundaries and tight handoffs.

Requirements

Strong B2C consumer-acquisition or brand-marketing experience, ideally in fintech, a neobank, retail, or a direct-to-consumer business.
Hands-on experience across owned and earned channels: website and conversion, PR and comms, partnerships, social, and events.
Comfortable owning acquisition metrics, attribution, and cost-per-customer across a channel set.
Experience planning and executing multi-market campaigns with localization across multiple languages.
Ability to operate independently, influence across matrixed teams and agencies, and build from scratch in an early-stage environment.

Location

London Bridge

Work Type

Office-first

Experience Level

Senior

Benefits

Virtual Stock Option programme
28 days of paid leave, plus bank holidays and special leaves
Dedicated annual L&D budget
Private health insurance, including optical and dental
Salary-sacrifice commuter benefits
Retirement scheme (SumUp matches 7% when you contribute 5%)
Life insurance from MetLife for 2x your salary
1-month sabbatical after 3 years of service
Referral Bonus

About the Company

SumUp is building a consumer financial product with a distribution advantage.
More than four million merchants use SumUp, and more than a billion consumers come into contact with our products each year.
SumUp empowers small businesses across the globe by providing simple and affordable tools that allow them to thrive.
Over 4 million businesses in 37 markets rely on SumUp as their financial partner.
The team consists of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset.
The company fosters inclusivity and a continuous learning culture, providing a safe space for personal and professional growth.

Equal Opportunity

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce.
Hiring and employment decisions are not made based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy.
The company is committed to creating a safe and respectful workplace where harassment of any form is strictly prohibited.