About the Role
Join our vibrant commercial team at W London as our Senior Sales Manager - Groups & MICE! Located in Soho, W London owns the stage in the epicentre of the city’s cultural core. Plugged in to the pulse of London’s energetic social scene, this is where louder-than-life Soho mixes with the glitzy West End.
Responsibilities
- Attends customer events, trade shows and sales missions to maintain, build and develop relationships with Marriott Global Sales Offices (GSOs) key stakeholders and customers in key-feeder markets.
- Build and maintain long-term relationships with existing and potential clients through regular communication and networking.
- Effectively presents hotel benefits and features based on customer needs.
- Utilizes negotiation skills and creative selling abilities to uncover new business.
- Utilize digital marketing channels, including social media, email marketing, and online advertising, to reach target audiences effectively.
- Support the hotel’s service and relationship strategy, driving customer loyalty by engaging and connecting with new customers and inspiring guests through each customer experience.
- Develop and manage relationships with key stakeholders, both internal and external.
- Works with sales leader to ensure understanding of sales strategy and effective implementation of this strategy for the MICE & Group segments.
- Assists in the development, implementation and sustaining of aggressive solicitation program focused on increasing business.
- Works with management team to create and implement a sales plan addressing revenue, customers and the market for the MICE & Group segments.
- Assists with the development and implementation of promotions, both internal and external.
- Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
- Develops and implement sales strategies to achieve property’s objectives whilst consistently analysing market information.
- Analyses market information by using sales systems and implements strategy to achieve property’s financial room goals.
- Assists Revenue Management with completing accurate six period projections.
- Reviews guest satisfaction results to identify areas of improvement.
- Support Director of Sales & Distribution in preparation of regular reports on sales performance, including reporting on KPI target results, market trends, and competitor activities for management review.
- Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
- Interacts with guests to obtain feedback on product quality and service levels.
- Empowers employees to provide excellent customer service.
- Observes service behaviours of employees and provides feedback to individuals and/or managers.
- Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.
- Executes and supports the company’s Customer Service Standards and property’s Brand Standards.
- Participates in and practices daily service basics of the brand.
- Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
- Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the company.
- Gains understanding of the property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
Requirements
- Proven right to work in the United Kingdom
Skills
- Negotiation skills
- Creative selling abilities
- Digital marketing
- Social media marketing
- Email marketing
- Online advertising
- Customer service
- Sales strategy development
- Revenue maximization
- Market analysis
- Financial data analysis
- Reporting
Location
- Soho, London
Work Type
- Full-time
Experience Level
- Senior
Benefits
- Complimentary meals in Green Room canteen
- Accommodation Service Charge paid monthly
- Eligible for sales bonus programme
- Access to digital and classroom based training resources
- Cross exposure opportunities
- Apprenticeship opportunities
- 23 days of holiday (increasing to 27 with service)
- Complimentary uniform dry cleaning
- Company Pension Scheme
- Access to Emotional Wellbeing Resources & Associate Assistance Service
- Awards and Recognition Celebrations
- Access to Benefit Hub discounts
- Monthly Associate Focused & Fun Events
- Long Service Recognition events
- Global Marriott Hotel Discounts
- 20% Food & Beverage Discount in Marriott Properties
- 30% Spa Discount
About the Company
- W London owns the stage in the epicentre of the city’s cultural core. Plugged in to the pulse of London’s energetic social scene, this is where louder-than-life Soho mixes with the glitzy West End.
- W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Equal Opportunity
- W Hotels are an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
