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About the Role
Own and scale the influencer marketing strategy for VOY Weight Loss across Germany, focusing on identifying growth opportunities, building creator partnerships, and establishing influencer marketing as a key acquisition channel.
Responsibilities
- Develop and execute the influencer marketing strategy for VOY Weight Loss, aligning creator initiatives with business and growth objectives.
- Identify, negotiate, and manage relationships with creators, agencies, and talent managers to establish long-term partnerships that drive awareness and customer acquisition.
- Monitor campaign performance, define KPIs, analyze results, and continuously optimize influencer investments to maximize ROI.
- Plan and execute integrated influencer campaigns from briefing to reporting, ensuring excellent execution and consistent brand messaging.
- Collaborate with Brand, Performance Marketing, CRM, Creative, and Medical teams to develop compliant campaigns that resonate with the target audience.
- Stay updated on social media trends, emerging platforms, and creator formats to evolve the influencer strategy.
Requirements
- 4+ years of experience in influencer marketing, creator partnerships, or social media marketing, preferably in a fast-growing consumer or digital health company.
- Proven experience managing performance-driven influencer campaigns and delivering measurable business results.
- Experience negotiating partnerships and building long-term creator relationships.
- Ability to analyze campaign performance, derive insights, and optimize based on KPIs.
- Experience thriving in a fast-paced startup environment and taking ownership from strategy through execution.
- Fluent German and English.
- Outstanding communication and stakeholder management skills.
Skills
- Influencer marketing
- Creator partnerships
- Social media marketing
- Performance marketing
- Relationship management
- Negotiation
- Data analysis
- Stakeholder management
Location
- Berlin
Work Type
- Remote
- Hybrid
Experience Level
- 4+ years
Benefits
- Shape the future of digital healthcare
- 28 days vacation
- NAVIT or Urban Sports Club membership
- Employee discounts on products
- Professional development budget
- Flexible working hours
- Remote work allowance
- Collaborative, ambitious, and mission-driven environment
- Regular company events
- Team budgets
- Employee referral bonuses
About the Company
- Voy is a fast-growing preventive healthcare platform focused on helping individuals manage their health through innovative clinical pathways in Hormonal Health, Weight, Metabolic Health, and Dermatology.
- The company is committed to expanding its reach and impact, particularly in Germany.