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About the Role

The Regional Retail Director will partner with EMEA Retail, Franchise, Category and E-commerce teams to deliver incremental revenue growth through best-in-class retail execution, shopper activation, strategic retailer partnerships and channel development. The role will define, lead and evolve the EMEA Retail Development strategy, increasing product placement, visibility and sell-through, driving media value and delivering measurable Return on Investment (ROI) on marketing spend. The role will drive a consistent EMEA retail approach, creating alignment across markets through a deep understanding of local market dynamics and balancing regional priorities with market-specific needs. Working closely with all teams, the Regional Retail Director will foster collaboration, operational excellence, scale best practices and deliver sustainable growth across the region.

Responsibilities

Identify and unlock opportunities across existing and emerging retail channels, developing regional strategies and market-specific action plans.
Develop and lead annual retail activation plans, in partnership with the HUB teams, tied to global opportunities, driving alignment across the region to enhance sell through and ROI.
Identify, share and scale high-performing retail programmes and best practices across EMEA to maximise impact and efficiency.
Establish clear retail performance measures, in partnership with EMEA Finance, to evaluate activity effectiveness and inform investment decisions.
Continuously review retail execution to ensure EMEA organization remains focused on the high impact opportunities.
Support building stronger partnerships through expertise and collaboration.
Prioritize key retailers, with an aligned regional approach, where appropriate.
Manage, coach, and develop the Regional Retail Manager. Setting clear objectives, providing ongoing feedback, and supporting their professional growth and performance.
Build a collaborative, commercially focused EMEA retail culture that promotes accountability, best practice adoption and consistent communication.
Provide leadership, direction and strategic alignment for EMEA Retail Development across Retail, Franchise, Category and E-commerce teams.
Ensure retail, shopper and trade marketing are integrated, with consistent measurement, prioritisation and ROI assessment.
Partner closely with the E-commerce team to develop integrated retail and digital strategies, ensuring aligned priorities, execution and performance measurement.
Foster global collaboration across regions, representing EMEA Retail Teams and leveraging shared learning, successful programs and retail trends.
Partner with Franchise team to develop early, adaptable and insightful selling tools.
Partner with category teams to identify and unlock under-served consumer segments, categories and price points, maximising opportunities across channels and key retailers.
Partner with regional category teams to develop relationship with key regional and master toy partners on joint activity, spend and overall alignment.
Partner with category teams and retailers to leverage exclusive product, activation and differentiation strategies that strengthen retailer relationships and drive incremental growth.
Leverage retailer loyalty programmes and consumer insights to strengthen engagement, drive conversion and support broader Consumer Products objectives.
Create alignment across Retail, Franchise, Category and E-commerce teams through shared objectives, planning frameworks, governance and performance measures.
Drive effective communication and information sharing across EMEA, enabling stronger cross-market collaboration, visibility and decision-making.
Develop and implement best-in-class retail frameworks, tools and playbooks that improve consistency, capability and execution across EMEA.
Enable cross market sharing of retail concepts, pitches and learnings.
Upskill organization on retail KPIs, buyer's requirements and tailor UP&E pitches & solutions.
Establish clear regional and Hub roles, responsibilities and governance to improve decision-making, accountability and execution.
Monitor and share relevant local, regional and global retail trends.
Translate insights into actionable recommendations to inform commercial planning and decision-making.
Ensure EMEA DTR & Regional Category Teams have timely access to insights.

Requirements

Experience within a fast-paced and dynamic commercial organization.
Knowledge of retail marketing including trade marketing, social media and digital marketing.
Experience leading cross-functional teams, stakeholder management and influencing skills across a complex, matrixed organization (ideally regional).
Strategic leadership experience, with the ability to define and execute regional commercial, retail or go-to-market strategies.
Excellent presentation skills and strong communicator with the ability to build effective internal and external relationships.
Proven ability to influence senior stakeholders and drive organisational alignment.
Excellent skills in Microsoft Office, Excel, PowerPoint.
Confidence and ability to work independently, representing and driving regional growth.
Strong analytical capability, with experience using data and insights to drive decision-making.
Strong financial/ commercial acumen and budget management experience.
Ability to prioritise and manage multiple projects simultaneously.
Licensing or retail experience preferred.
Bachelor’s degree or relevant marketing experience desirable.
Additional language skills a bonus.

Skills

Retail execution
Shopper activation
Strategic retailer partnerships
Channel development
Retail activation plans
Trade marketing
Social media
Digital marketing
Cross-functional team leadership
Stakeholder management
Influencing skills
Strategic leadership
Commercial strategy
Go-to-market strategy
Presentation skills
Communication
Relationship building
Microsoft Office
Excel
PowerPoint
Analytical capability
Data analysis
Decision-making
Financial acumen
Commercial acumen
Budget management
Project management
Licensing
Retail
E-commerce strategy

Location

EMEA

Work Type

Full-time

Experience Level

Regional Director
Strategic leadership experience

Education Level

Bachelor’s degree or relevant marketing experience desirable

About the Company

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work.
We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
UP&E has grown rapidly while keeping the energy, agility, and inventive spirit of a start‑up. Our mission is bold: to take imagination beyond the screen and into the real world through innovative products, immersive retail moments, and extraordinary theme park destinations.
We bring both Universal-owned and third‑party worlds to life across expansive theme park destinations, e‑commerce platforms, live entertainment venues, and global retail partnerships, fueling fandom everywhere it lives.
Here, creativity meets technology, and strategy meets storytelling. We connect design, commercial excellence, and fan passion to deliver experiences that millions cherish, inside the parks and far beyond them.
As part of Universal Destinations & Experiences, you’ll join a global team that thrives on collaboration, imagination, and the power of culture‑shaping ideas.
We believe in a workplace where every voice matters, every perspective is valued, and every colleague can shine.
If you’re ready to bring imagination to life and create moments that resonate worldwide—your next adventure starts here.

Equal Opportunity

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].