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About the Role

We are seeking a strategic Digital Marketing Director to lead our global marketing team and grow a worldwide digital program for a prestigious international NGO. This role involves leading an international team, overseeing multi-channel campaigns, deepening audience relationships, and elevating the brand. The Director will lead international digital fundraising, consumer engagement, and B2B strategy, focusing on acquiring, converting, and retaining supporters. This position combines strategic leadership with operational excellence, including revenue performance, financial planning, growth modeling, and executive reporting, while partnering cross-functionally to scale digital programs and optimize the supporter experience.

Responsibilities

Define and lead a comprehensive global digital marketing and acquisition strategy to drive sustainable revenue growth, donor lifetime value, and customer loyalty.
Lead the development and execution of high-performing, data-driven campaigns across digital channels.
Conceptualize high-level priority campaigns and provide final review and approval on campaign execution and assets.
Increase the full audience journey, from lead generation through conversion, retention, and long-term value growth.
Champion a culture of innovation, testing, learning, and optimization.
Oversee web marketing and digital presence, including SEO, GEO, and AEO optimization, content strategy, inbound marketing, and demand generation.
Identify and scale new revenue opportunities, including emerging channels, innovative fundraising models, and global expansion.
Lead global annual marketing budgeting, aligning investment with strategic growth priorities and revenue goals.
Oversee the development of the team's annual workplan and operating roadmap, translating priorities into clear KPIs, targets, and applicable plans.
Prepare quarterly and annual forecasting, providing visibility of revenue performance and risks.
Track, analyze, and report on performance against revenue targets, acquisition efficiency, and ROI metrics.
Help develop growth models that inform investment decisions.
Prepare and deliver executive and board-level materials, translating complex performance data into clear insights and recommendations.
Provide regular updates on digital performance, growth opportunities, and risks.
Serve as a trusted advisor to senior leadership on digital marketing, fundraising, and growth planning.
Serve as an important member of the global Communications and Marketing leadership team, contributing to organization-wide brand growth strategy.
Partner with Development, CE&P, Legal, and Technology to agree on strategy, compliance, performance, and execution.
Act as a center of excellence for digital marketing, providing organization-wide guidance, strategic support, and mentorship.
Manage global marketing teams, aligned to revenue and growth goals.
Empower teams with autonomy within a clear strategic framework, encouraging accountability and new ideas.
Develop and coach talent to build digital leadership across the organization.
Champion digital innovation and collaboration across regions and teams.

Requirements

10+ years of experience in digital marketing, digital fundraising or growth leadership.
Experience scaling digital revenue and acquisition programs with measurable impact.
Demonstrated experience managing large, complex strategies, including budgets, annual planning, forecasting, and performance management.
Experience in financial modeling, growth modeling, and analysis (e.g., LTV, ROI, etc.).
Experience presenting executive and board-level reporting.
Deep expertise across digital channels (email, paid media, web, social, and peer-to-peer/crowdfunding).
Experience with CRM, marketing automation and fundraising platforms.
Experience in fundraising KPI's and reporting; GA4, digital advertising, and social reporting, email/CRM analytics, and A/B testing.
Experience leading cross-functional initiatives and influencing senior stakeholders.
Experience managing cross-cultural teams.
Experience with mission-driven work and global impact.

Skills

Digital marketing
Digital fundraising
Growth leadership
Performance marketing
Financial planning
Growth modeling
Executive reporting
Multi-channel campaigns
Brand elevation
Consumer engagement
B2B strategy
Acquisition
Conversion
Retention
Data analysis
SEO
GEO
AEO
Content strategy
Inbound marketing
Demand generation
Budgeting
Forecasting
KPIs
ROI metrics
CRM
Marketing automation
Fundraising platforms
GA4
Digital advertising
Social reporting
Email analytics
A/B testing
Cross-functional collaboration
Team leadership
Talent development
Digital innovation

Location

Netherlands
UK
US

Work Type

Flexible hybrid working environment

Experience Level

10+ years

Salary/Compensations

Netherlands salary range: €82,342 - €1102,928
UK salary range: £61,457 - £76,821
US National salary range: $113,396 - $141,745
New York salary range: $116,599 - $145,749

Benefits

Be a part of a global organization with an impactful mission and a collaborative, respectful, and accountable culture.
Enjoy opportunities for professional growth and career development.
Benefit from remote working flexibility and flexible hybrid working environment.
A favourable time‑off policy.
Prioritize your wellbeing. We have numerous ways to promote work-life balance.

About the Company

The Rainforest Alliance is a global organization with an impactful mission and a collaborative, respectful, and accountable culture.

Equal Opportunity

The Rainforest Alliance encourages diversity and inclusion across the global organization. With this commitment to diversity, we are proud to be an equal opportunity employer and do not discriminate on the basis of gender, race, color, ethnicity, religion, sexual orientation, gender identity, ages, disability and any other protected group.