Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As a Senior Data Insights Consultant, you will be a key leader in helping clients make data-driven decisions to enhance their digital communication on an enterprise scale. This involves designing, enabling, and delivering complex data solutions and integrations for various campaign platforms.

Responsibilities

• Architect, build, and deliver value-adding insights solutions, serving as a key advisor to clients on how to leverage their data assets to optimize large-scale communication strategies.
• Perform advanced analysis to uncover actionable patterns, trends, and opportunities that directly inform client strategy and decision-making.
• Design and run test-and-learn programs (A/B tests, incrementality, holdouts) across channels to measure impact and continuously optimize communication performance.
• Partner with senior stakeholders to define strategic business questions and translate them into robust analytical frameworks and data roadmaps.
• Support or lead the data-stream on complex, large-scale projects with globally recognised brands, ensuring data solutions and integrations are designed and delivered for scalability and business impact.
• Drive ongoing proactive client ideation — identifying new opportunities, use cases, and data-driven initiatives that help clients grow their business.
• Help drive agentic AI adoption, exploring and embedding agentic solutions into data and insights workflows to enhance efficiency and client value.
• Provide answers and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses, including building reports and insights dashboards within marketing platforms such as Adobe and Salesforce.
• Mentor, review, and advise less senior team members — elevating quality, fostering technical excellence, and supporting their professional growth.
• Collaborate with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operations experts to service clients coherently.

Requirements

• A minimum of 5 years of experience in a consultant/business liaison role related to data, BI, analytics or reporting solutions.
• Ability to independently design, build, and optimize modern analytics solutions that are scalable, maintainable, and ready for real-world production use.
• Ability to write, debug, and optimize complex SQL queries, ensuring clarity, efficiency, and production readiness.
• Ability to design and build scalable dimensional data models from raw source systems (fact/dimension structures, performance-aware design).
• Apply strong data modelling principles, governance standards and practices that ensure data accuracy, consistency, and security.
• Develop and manage DBT transformations using layered architecture, including testing and documentation best practices.
• Build production-ready Power BI semantic models and dashboards, including advanced DAX measures, performance optimization, and secure data access (RLS).
• Work collaboratively using GitHub, following structured branching, pull request, and code review workflows.
• Familiarity with or a strong interest in the application of AI and agentic frameworks, and machine learning principles to generate conversational analytics, predictive and advanced marketing insights.
• Comfortable working in modern cloud data environments (e.g., Snowflake, BigQuery, Databricks, Fabric).
• Understanding the data structures and reporting capabilities within major marketing and martech platforms (e.g., Adobe Campaign/AJO, Salesforce Marketing Cloud).
• Ability to build and deliver reports and insights dashboards natively within these tools is a strong advantage.
• Proven ability to build trust and act as a strategic partner to senior-level clients and internal leaders.
• Ability to confidently navigate complex, technical stakeholder environments and influence decision-making through data-driven reasoning.
• Exceptional written and verbal communication skills in English, with the ability to articulate complex data concepts and insights into clear, compelling narratives for both technical and senior business audiences.
• Ability to critically assess complex business challenges, ask probing questions to uncover root causes, and propose robust, data-driven solutions.
• Proven experience in coaching and mentoring junior team members.
• Actively foster a culture of technical excellence, collaboration, and continuous learning within the team.
• Self-starter who can think critically, identify issues and opportunities autonomously, and take the initiative to propose and implement corrective actions.
• Strong consultancy mindset, demonstrating resilience, curiosity, and an eager-to-learn attitude.
• Strong business acumen, allowing you to understand and anticipate client needs effectively.
• Outgoing and love being part of interdisciplinary projects and solutions.
• Eager to learn and quick to understand the complexity of high-tech dialogues and solutions.
• Drive, enthusiasm, and technical credibility to act as the primary data and insights advisor for senior client leadership, guiding them through complex challenges and inspiring them to grow their business.
• Consulting, agency experience or marketing domain knowledge is an advantage, but not a requirement.

Skills

• Data modeling
• SQL
• DBT transformations
• Power BI
• DAX
• GitHub
• AI
• Agentic frameworks
• Machine learning
• Snowflake
• BigQuery
• Databricks
• Fabric
• Adobe Campaign/AJO
• Salesforce Marketing Cloud
• Data analysis
• Reporting
• Business intelligence
• Analytics

Location

• Kansas City
• New York
• Detroit
• London
• São Paulo
• Shanghai
• Singapore
• Sydney

Work Type

• Hybrid

Experience Level

• Senior

About the Company

• VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
• VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
• The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
• VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.
• VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
• WPP is the trusted growth partner for the world’s leading brands.
• WPP unites cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
• VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM.
• With the brain of a consultancy, the heart of an agency and the power of technology and data, VML MAP works with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric.
• Together, VML MAP is 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
• VML is part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

Equal Opportunity

• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.