Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As the first Marketing Manager, you will own marketing end-to-end, including brand, demand generation, content, and product marketing. This is a hands-on, full-stack role where you will build and run campaigns from strategy through execution and measurement, reporting directly to the Head of GTM. You will collaborate closely with Sales and Product teams to drive pipeline, build brand awareness, and support product launches, ultimately building the marketing function alongside the Head of GTM.

Responsibilities

Plan, execute, and optimize multi-channel campaigns (paid, organic, email, events) to generate qualified pipeline for Sales.
Develop and own Primefold's content strategy, including blog posts, case studies, whitepapers, social media, and newsletters, to position Primefold as a leader in AI-native intelligence platforms.
Own positioning, messaging, and launch materials for products; create sales enablement assets (decks, one-pagers, battle cards) in collaboration with Product and Sales.
Build and maintain a consistent brand identity across all touchpoints and channels.
Own the website as a conversion engine, managing content, landing pages, and SEO to drive organic growth.
Track and report on marketing performance, pipeline contribution, and ROI, using data to continuously improve campaigns and channel mix.
Plan and execute Primefold's presence at industry events, webinars, and community initiatives.
Align marketing activity with the Head of GTM and Head of Sales on sales targets and go-to-market priorities.

Requirements

4+ years of B2B marketing experience, ideally in SaaS, AI, or technology companies.
Demonstrated experience across demand generation, content marketing, and product marketing.
Experience working in start-up or SME environments (20+ employees).
Strong copywriting and storytelling skills in both German and English.
Proficiency with marketing automation and CRM tools (e.g. HubSpot, Mailchimp, Google Analytics).
Hands-on experience with paid channels (LinkedIn Ads, Google Ads, Meta Ads) and SEO.
Direct experience managing Meta advertising campaigns (Facebook/Instagram), including daily campaign management, audience targeting, and performance optimization.
Comfort working with and leveraging AI tools in your marketing workflow.
Data-driven mindset: you measure what you do and iterate based on results.
Ability to work autonomously and manage multiple projects simultaneously.

Skills

Demand generation
Content marketing
Product marketing
Copywriting
Storytelling
Marketing automation
CRM tools
Paid channels (LinkedIn Ads, Google Ads, Meta Ads)
SEO
Meta advertising campaigns
AI tools
Data analysis

Location

Berlin

Work Type

Full-time

Experience Level

4+ years

Benefits

Flexible employee benefits

About the Company

Primefold builds AI-native platforms that transform fragmented data into real-time strategy.
We connect unstructured feedback, structured data, and domain knowledge so organizations can understand what their people and customers actually experience, and act on it.
We build for complex, high-stakes environments where decisions depend on large amounts of unstructured information and disconnected systems.
Join a fast-paced, collaborative environment pioneering how AI reshapes modern business intelligence.
Have a strong voice and directly shape the growth of the company.
Primefold lives by a humanistic approach to work — collaborative, egoless, transparent, and responsive.
Be supported by a dedicated team with diverse backgrounds.
Berlin-based startup Primefold is building an architectural intelligence layer that is agentic, modular, and domain-aware.
It ingests heterogeneous data, learns the context of a business, and continuously provides decision-ready guidance across products and teams.