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About the Role

In this newly created role, you will be responsible for building, growing, and shaping the new business development function. You will develop and execute a UK go-to-market strategy, establishing tms as a trusted partner across key industries and client segments. This role requires a strong operator with deep UK market connectivity, capable of building strategic relationships and delivering integrated solutions.

Responsibilities

Define and execute an annual growth strategy for the UK market, aligned to overall company objectives.
Own and deliver against UK new business revenue targets, with accountability for pipeline health, conversion, and long-term value creation.
Identify and prioritise white space opportunities in the UK, including new clients, capabilities, and partnership models.
Build and lead a robust UK pipeline spanning new client acquisition and expansion within existing accounts.
Oversee the full deal lifecycle: market mapping, executive outreach, solution development, negotiation, and close.
Maintain rigorous forecasting, pipeline governance, and performance.
Engage senior UK stakeholders as a trusted advisor, using consultative selling to uncover needs and define opportunities.
Partner cross-functionally to develop tailored, insight-driven solutions addressing key client challenges.
Translate UK market insights into offerings that leverage the company's full suite of capabilities.
Build and maintain a senior-level network across UK clients, partners, and industry stakeholders.
Position the company as a preferred strategic partner in the UK through relationship development and market presence.
Identify and develop strategic alliances that expand capabilities and accelerate growth in the region.
Drive alignment with Product, Creative, Strategy, Account Management, Legal, Supply Chain, and Finance to deliver integrated solutions for UK clients.
Support development of new products and partnership models informed by UK market demand.
Ensure seamless execution from concept through launch, with clear measurement of business impact.
Serve as the senior business development representative for the UK, feeding market intelligence and priorities into the broader international strategy.
Provide ongoing market intelligence and competitive insights on the UK landscape to inform innovation and go-to-market strategy.
Build and mentor a business development team in the UK as the function scales.

Requirements

8-10+ years of progressive experience in business development, partnerships, or commercial leadership.
Proven record of leading (and winning!) RFIs and RFPs.
Proven track record of driving revenue growth and closing complex, high-value deals in the UK market.
Strong network of senior-level relationships across relevant UK industries and partner ecosystems.
Demonstrated success in structuring and negotiating multi-stakeholder agreements.
Experience within marketing services, digital engagement, loyalty, or partnership-driven business models preferred.
Track record of operating effectively within an international or matrixed organisation.
Strategic thinking and commercial acumen
Executive presence with ability to influence senior stakeholders
Strong negotiation and deal structuring skills
Relationship-building and network development
Data-driven decision making and performance management
Ability to operate within a matrixed international organisation.

Skills

Business development
Partnerships
Commercial leadership
RFI/RFP leadership
Revenue growth
Deal closing
UK market connectivity
Strategic relationship building
Integrated solutions
Loyalty
Partnerships
Marketing
Digital engagement
Product innovation
Lead generation
Lead nurturing
Marketing collaboration
Consultative selling
Solution development
Negotiation
Market mapping
Executive outreach
Forecasting
Pipeline governance
Performance management
Cross-functional collaboration
Product development
Market intelligence
Competitive insights
Team mentorship

Location

London, UK

Work Type

Hybrid
Occasional international travel

Experience Level

8-10+ years

About the Company

tms unites technology, marketing, and sourcing to drive transformational change for the world's leading brands.
With 1,200+ employees across 26 countries, we offer an impressive range of solutions - from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald's, T-Mobile, O2, Samsung, Starbucks and adidas.
We're a place where you can achieve great things, and be recognised as the best.
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work.
Authenticity and diversity are critical elements of our business.
We foster a culture of inclusion and belonging and aspire to be ever evolving.
tms is a place where brilliant people are better together.

Equal Opportunity

Authenticity and diversity are critical elements of our business.
They can only be realised when we create access and equity for all.
We foster a culture of inclusion and belonging and aspire to be ever evolving.
If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice!