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About the Role

Drive new pipelines through always-on, multi-channel demand generation programs targeting new logos, new verticals, and new domain segments across Database Solutions. The role owns top-of-funnel acquisition, MQLs (value), and pipeline coverage in tight alignment with Wiley's commercial sales teams — directly supporting revenue targets.

Responsibilities

Owns always-on, multi-channel demand generation programs focused on building a proactive, planned pipeline model
Develops full-funnel campaign architecture with clear channel strategy across email, paid social (LinkedIn), content syndication, webinar, and events
Builds and maintains 3x pipeline coverage models with a mathematical breakdown of MQL volume required at each stage
Creates intent-led, persona-specific campaigns; ensures all campaigns drive MQLs
Leads ICP definition and audience identification for Database Solutions buyers
Targets audiences using B2B segmentation by job title, domain, and intent signals
Works with enrichment tools to build and qualify net new contact universe
Defines MQL criteria in partnership with sales leadership, grounded in business math (pipeline targets, conversion rates, deal size)
Builds closed-loop feedback process between sales and marketing on lead quality, ensuring campaigns are calibrated to buyer intent
Attends regular MBR/QBR sessions with commercial teams to review marketing-influenced pipeline
Localises and executes Wiley's three core commercial narratives for demand gen purposes — ensuring outcome-based, CMO-level messaging
Briefs and deploys 90%-ready assets from Content Marketing team, adapting for specific campaign context
Ensures campaign messaging is consistent across paid, email, social, and events
Leverages internal data sources to create a single source of truth for pipeline attribution to inform, guide and build data-driven outcome marketing
Delivers weekly/monthly performance reports to commercial and marketing leadership covering MQL volume, pipeline influence, cost-per-MQL, and channel ROI

Requirements

Bachelor's or master’s degree in marketing, Business, or related field
5+ years B2B demand generation experience, ideally in data, SaaS, or professional services
Proven track record building pipeline from net new segments — not just managing existing nurture programs
Experience working in or alongside a sales organization with joint KPIs and pipeline accountability
Hands-on experience with: Salesforce (required), ZoomInfo, Power BI, LinkedIn Campaign Manager, marketing automation platforms (Marketo/HubSpot equivalent), Google Analytics

Skills

Commercial acumen first — able to connect campaign activity directly to pipeline and revenue; fluent in business math (TAM, pipeline coverage ratios, conversion rates)
Outcome-based thinking — focuses on buyer results and business impact, not platform features or content volume
Proactive, not reactive — builds forward-looking campaign plans; does not wait for sales to brief marketing
Data-driven — adapts quickly based on performance signals; comfortable with attribution models and funnel analytics
Cross-functional collaboration — works effectively with Sales, Revenue Ops, Content Marketing, Product Marketing, and external agencies without creating dependencies or bottlenecks
AI tool literacy — comfortable adopting AI tools for campaign optimisation, lead scoring, and content personalisation
Strong written and verbal communication — able to brief creative teams, present to commercial leadership, and write compelling campaign copy for CMO-level audiences

Location

Global
North America
Europe
Germany
APAC growth markets
China
Japan
South Korea

Work Type

Full-time

Experience Level

5+ years B2B demand generation experience

Education Level

Bachelor's or master’s degree in marketing, Business, or related field

Salary/Compensations

44,800.00 GBP to 64,133.33 GBP

Benefits

Comprehensive benefits package
Meeting-free Friday afternoons
Opportunities to foster community, learn, and grow

About the Company

We power infinite possibilities.
For more than 200 years, we've transformed knowledge into discoveries that shape the world.
Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.
We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.
Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Equal Opportunity

Wiley is an equal opportunity/affirmative action employer.
We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws.
Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities.
Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.