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About the Role

As a Content Strategist, you will deliver and manage performance-driven content marketing strategies covering SEO, GEO, and User Experience for a UK finance client. You will be a day-to-day contact for content activity, including strategic direction, insights, and on-site content creation, reporting into the Senior Content Strategist.

Responsibilities

• Translate broad objectives into content tasks for client accounts.
• Provide evidence-based content strategies using a data-led approach.
• Collaborate with Organic Performance client teams on SEO/GEO strategic deliverables like competitor analysis and audits.
• Become a key content contact for client accounts, building strong relationships.
• Ensure end-to-end content strategy, creation, and delivery meet high-quality standards.
• Create content briefs and contribute to SEO-led content strategy execution.
• Support copywriting, editing, and review processes, collaborating with stakeholders.
• Identify audiences and enhance content recommendations to resonate.
• Support the development and advocacy of new content approaches.
• Contribute to knowledge sharing projects for the wider team, clients, and stakeholders.
• Identify and share content best practices to drive innovation and effectiveness.

Requirements

• Experience and interest in full end-to-end content strategy creation and execution.
• Knowledge of content's role in driving performance across channels.
• Understanding of SEO/GEO and their role in content strategy and on-site content performance.
• Ability to identify content opportunities and develop evidence-based strategies.
• Strong copywriting and editorial skills are highly desirable.
• Confident communication with key client stakeholders, internal/agency stakeholders, and third parties.
• Project management skills with the ability to manage multiple workstreams and clients.
• Ability to report on content performance (ROI analysis / post campaign analysis) and understand key metrics/KPIs is desirable.
• Proactive in seeking new, innovative ideas to enhance content strategies.
• An interest and understanding of organic social and influencer marketing is a bonus.
• Experience with SEO and content marketing tools is a bonus.

Skills

• Content Strategy
• SEO
• GEO
• User Experience
• Content Marketing
• Copywriting
• Editing
• Project Management
• Data Analysis
• Stakeholder Management
• Organic Social Media Marketing
• Influencer Marketing

Location

• UK

Work Type

• Hybrid

Experience Level

• Mid-level

About the Company

• Omnicom is committed to hiring and developing exceptional talent.
• We believe that talent is uniquely distributed and are focused on developing inclusive teams.
• We celebrate what makes us different and believe it makes us better together.

Equal Opportunity

• We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.