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About the Role

As a Product Manager at VML/WPP ES, you will sit at the absolute heart of our digital operations for one of our largest automotive clients. You are the person who ensures the team is delivering the right thing, for the right people, at the right time. You will bridge the gap between complex business strategy, customer missions and hands-on digital delivery, translating ambitious automotive objectives into high-performing, user-centric digital products. Working in a highly collaborative, matrixed environment, you will act as the "glue" connecting WPP's agency teams, client's in-house specialists, and key third-party partners to drive measurable performance optimisation.

Responsibilities

Lead digital initiatives end-to-end—from initial discovery and hypothesis validation through design, engineering, QA, and deployment, to final market launch.
Translate complex market, user, business needs and stakeholder views into highly detailed product requirements, epics, user stories, acceptance criteria, and briefs.
Contribute to fortnightly collaborative prioritisation sessions.
Contribute to a transparent, ranked backlog to guide contributing teams away from chaotic multiple priorities toward a highly structured, quarterly planning horizon.
Act as the primary link across a complex stakeholder map.
Partner closely with creative and design squads to define problems, user outcomes, and design standards, ensuring all decisions align with both product vision and Client's strict brand guidelines.
Commission market research, competitor analysis, and customer interviews to discover unmet user needs.
Proactively monitor product performance, analyse key performance metrics, and gather feedback to drive continuous CRO (Conversion Rate Optimization) and performance iterations.
Ensure SEO is deeply embedded in early planning, requirements, and prioritisation rather than treated as an afterthought.

Requirements

Experience working within Product Management
Strong background managing consumer-facing digital products, ideally within the automotive space (CX, vehicle configurators, lead capture, CRM, or fleet/retail digital touchpoints).
Customer-centric: Focused on understanding, anticipating and exceeding customers’ needs
Strategic & Analytical Thinker: Ability to see the big picture and translate corporate objectives (such as lead generation, Retail, Pro, or Omnichannel experiences) into tangible, measurable digital KPIs. Commercially savvy, prioritises value over output.
Technically Literate & Data-Driven: Comfortable collaborating with a variety of specialists. Able to use both quantitative & qualitative measures. You make product decisions based on evidence and analytics rather than gut feel.
Expert Communicator & Negotiator: Exceptional skills presenting concepts and solutions, and stakeholder management and alignment. You excel at saying "no" constructively, protecting your team, and creating clarity out of chaos.
Experience using Jira, Confluence, or equivalent product management and planning software.
Automotive experience

Skills

Product Management
Consumer-facing digital products
Automotive CX
Vehicle configurators
Lead capture
CRM
Fleet/retail digital touchpoints
Customer-centricity
Strategic thinking
Analytical thinking
Digital KPIs
Commercial acumen
Technical literacy
Data-driven decision making
Communication
Negotiation
Stakeholder management
Jira
Confluence
WSJF Prioritisation
Roadmap development
UX/UI collaboration
CRO
SEO
AIO
GEO integration

Location

London
Hybrid

Work Type

Permanent
Hybrid

Experience Level

Product Manager

Benefits

Discretionary bonus scheme
Training opportunities
Competitive pension
Medical insurance
Life assurance
Social events
Opportunities to buy and sell holidays
Family friendly policies
Discounts with hundreds of retailers

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.
VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.