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About the Role

As the Digital Partner Marketing Manager, you will enable strategic technology partners to plan, execute, and optimize go-to-market marketing initiatives that drive pipeline, customer acquisition, and measurable business outcomes. You will translate strategic priorities into actionable marketing plans, provide guidance during campaign execution, and leverage data to maximize performance, acting as a trusted advisor to accelerate partner growth.

Responsibilities

Develop and execute strategic go-to-market marketing plans aligned to client priorities and solution offerings.
Translate complex marketing strategies into clear, practical plans for partner execution.
Define target audiences, messaging, value propositions, and channel strategies.
Collaborate with client stakeholders, partner managers, and sales teams to align marketing priorities.
Guide partners through the end-to-end execution of digital marketing campaigns.
Enable partners to leverage available campaigns, incentives, and marketing programs.
Ensure efficient campaign delivery following established best-practice frameworks.
Drive consistent and scalable execution across the assigned partner portfolio.
Drive partner marketing activity contributing to lead generation, pipeline growth, and opportunity creation.
Monitor campaign performance across key funnel metrics, including leads, referrals, and pipeline.
Analyze campaign data and provide recommendations for optimization and continuous improvement.
Ensure marketing activity is measurable and directly linked to business outcomes.
Build trusted relationships with partner marketing teams and senior stakeholders.
Manage a portfolio of approximately 15–20 strategic partners.
Influence partner priorities through strong communication and consultative engagement.
Lead partner meetings, planning sessions, and marketing workshops.
Use dashboards and reporting tools to prioritize marketing investment and activity.
Identify risks, opportunities, and performance gaps early and recommend corrective actions.
Translate campaign insights into practical recommendations for partners.
Maintain governance, reporting accuracy, and consistent use of marketing performance frameworks.
Manage multiple partners using structured frameworks, templates, and playbooks.
Deliver consistent, high-quality execution across planning, delivery, and reporting cycles.
Contribute to globally standardized marketing processes while adapting to local market requirements.
Maintain strong organization and execution across multiple concurrent priorities.

Requirements

8–10+ years' experience in B2B, digital, or partner marketing, preferably within the technology sector.
Proven experience working with channel or alliance partners, including software vendors, systems integrators, managed service providers, or similar partner ecosystems.
Strong experience developing and executing go-to-market strategies and demand generation campaigns.
Excellent understanding of digital marketing channels, customer journeys, and marketing funnel optimization.
Strong commercial acumen with a focus on pipeline generation and measurable business outcomes.
Experience analyzing campaign performance using dashboards, reporting tools, and marketing analytics.
Outstanding stakeholder management and relationship-building skills.
Ability to influence and collaborate across cross-functional teams without direct authority.
Highly organized with the ability to manage multiple partners and competing priorities simultaneously.
Strong communication, presentation, and facilitation skills.
A proactive, solutions-focused mindset with exceptional attention to detail.
Comfortable working in a fast-paced, structured, and evolving environment.

Skills

B2B marketing
Digital marketing
Partner marketing
Go-to-market strategy
Demand generation
Digital marketing channels
Customer journey optimization
Marketing funnel optimization
Campaign performance analysis
Stakeholder management
Relationship building
Cross-functional collaboration
Communication
Presentation
Facilitation

Location

Kansas City
New York
Detroit
London
São Paulo
Shanghai
Singapore
Sydney

Work Type

Hybrid

Experience Level

8-10+ years

Benefits

Energise Leave - 5 paid afternoons off each year.
Birthday Leave - a paid day off to celebrate your Birthday each year.
Loyalty Leave - a paid day off each year to celebrate your work anniversary.
Employee Assistance Program access 24/7 support.
Mental Health Support.
LinkedIn Learning access for all employees.
Foundation Day - the anniversary of our establishment where every employee works together to give back to the community.
PerkSPACE - a dedicated platform for employee benefits that help you save, grow and generously make life easier.
Parental Leave Policies.

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.
VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
WPP is the trusted growth partner for the world’s leading brands.
WPP unites cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
For more information, visit WPP.com.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.