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About the Role
As Global Account Director, you will support dentsu’s service model for Heineken's International Brands, helping to shape and accelerate their global marketing transformation. This role requires a senior media leader experienced in global planning, stakeholder management, and multi-market delivery, combining strategic thinking with resilience and diplomacy.
Responsibilities
- Lead day-to-day account delivery across multiple projects, brands, and markets.
- Deploy global through-the-line planning frameworks, helping markets localise them effectively and commercially.
- Guide cross-disciplinary teams across strategy, partnerships, insights, data, martech, operations, and account management.
- Build trusted senior relationships with Heineken stakeholders, dentsu teams, and agency partners.
- Identify opportunities to bring in specialists, develop new workstreams, and strengthen dentsu’s contribution.
- Support the integration of data-driven planning and optimisation approaches to improve agility, learning, and marketing effectiveness.
- Share market intelligence, best practice, and strategic insight across the network.
Requirements
- Proven experience across global through-the-line planning.
- Proven experience in complex stakeholder management.
- Proven experience in multi-market delivery.
- Combine strategic clarity with resilience, maturity, diplomacy, and the ability to build trusted relationships.
- Strong global account management credentials.
- Deep media planning expertise.
- Commercial instinct.
- Relationship skills to lead confidently across markets, functions, and partner agencies.
- Strong global through-the-line media planning experience across brand, media, activation, and multiple markets.
- Proven success leading international clients and cross-functional teams in matrixed environments.
- Experience working with client teams, media partners, and agency partners across creative, social, search, and PR.
- Excellent communication, presentation, stakeholder management, and senior influencing skills.
- Strategic, solution-focused, commercially aware, and confident using data and insight to improve effectiveness.
- High emotional intelligence, sound judgement, resilience, and the ability to build trust through direct conversations.
Skills
- Global through-the-line planning
- Complex stakeholder management
- Multi-market delivery
- Strategic clarity
- Resilience
- Maturity
- Diplomacy
- Relationship building
- Global account management
- Media planning
- Commercial acumen
- Cross-functional team leadership
- Client relationship management
- Media partner collaboration
- Agency partner collaboration
- Creative
- Social media
- Search engine marketing
- Public relations
- Communication
- Presentation
- Stakeholder management
- Senior influencing
- Strategic thinking
- Solution-focused approach
- Commercial awareness
- Data utilization
- Insight utilization
- Emotional intelligence
- Judgement
- Trust building
Location
- London
Work Type
- Full time
- Permanent
Experience Level
- Senior media leader
About the Company
- Dentsu is an integrated growth and transformation partner to some of the world’s leading organisations. Founded in Tokyo in 1901, dentsu now operates in approximately 120 countries, bringing together media, creative, customer experience, data, and technology to help clients unlock growth and navigate change.
- Carat, the world’s first media agency and part of dentsu, partners with ambitious global brands to build modern businesses through people-led media. Combining empathy, strategy, technology, and integrated media expertise, Carat delivers planning, investment, and experience design that drives performance and transformation.
- Heineken is one of dentsu’s most exciting global clients: an iconic business accelerating a global marketing transformation across its International Brands portfolio, including Amstel, Desperados, Birra Moretti, and Tiger. This is a rare opportunity to shape brand-building at scale, balancing global ambition with local relevance.