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About the Role
Develop and execute the digital acquisition strategy for Domain across the Commercial Real Estate & Agent/B2B segment. Work with stakeholders to create and optimize always-on programs for digital acquisition, cross-sell, and customer retention, ensuring alignment with business strategy. Develop stakeholder relationships to share results and communicate team wins.
Responsibilities
- Own the digital media acquisition strategy across the Commercial Real Estate & Agent segment.
- Manage performance marketing activity across Paid Search, Paid Social, Display & Video channels.
- Monitor and optimize ongoing campaign performance.
- Measure and report on full end-to-end campaign performance.
- Communicate performance and insights to internal stakeholders.
- Perform performance forecasting and budget management.
- Design and run campaign and landing page experiments to improve campaign performance.
- Conduct ongoing testing and refinement of audience strategy.
- Monitor competitor activity in-market.
- Ensure all required tracking and tagging is in place with internal stakeholders.
- Coordinate with the broader marketing team for alignment and consistency across marketing channels.
Requirements
- 5+ years of digital marketing experience with a solid understanding of performance marketing channels.
- Strategic thinker with the ability to translate quantitative and qualitative data into a targeted performance marketing strategy.
- Extensive experience creating, implementing, and optimizing campaigns across Google Ads (Search & Display), Facebook Ads Manager, Programmatic exchanges, and affiliates.
- Strong data visualization skills to effectively communicate performance and business impact.
- Comfortable taking ownership and defining key success metrics with a high level of accountability to deliver on KPIs.
- Proficiency in using Google Analytics and tag management systems.
- Ability to use tools such as Tableau and Datorama.
- Knowledge of HTML, 3rd party ad tags, and other forms of digital ad code.
- Strong collaborative skills, showing initiative to improve processes, solve problems, and be a team player.
- Good communication skills, both written and verbal.
- Bachelor's degree in business and marketing or equivalent experience.
Skills
- Performance Marketing
- Paid Search
- Paid Social
- Display Advertising
- Video Advertising
- Google Ads
- Facebook Ads Manager
- Programmatic Advertising
- Affiliate Marketing
- Google Analytics
- Tag Management Systems
- Tableau
- Datorama
- HTML
- Data Visualization
- Stakeholder Management
- Budget Management
Location
- Australia
Work Type
- Full-time
- Contract
Experience Level
- Senior
- 5+ years
Education Level
- Bachelor's degree in business and marketing or equivalent experience
About the Company
- Domain is a leading property technology and services marketplace with a portfolio of property brands including Domain, Allhomes, and Commercial Real Estate (CRE).
- Domain became part of CoStar Group in 2025, a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.
- CoStar Group is dedicated to digitizing the world’s real estate, empowering people to discover properties, insights, and connections that improve their businesses and lives.
Equal Opportunity
- Domain is committed to fostering an equitable, inclusive work culture that reflects our customers and communities.
- Proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).
- Committed to providing an equitable recruitment process for people with disability.
- CoStar Group is an Equal Employment Opportunity Employer.
- Maintain a drug-free workplace and perform pre-employment substance abuse testing.