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About the Role
The Media Activation team provides recommendations for Search, Social, Display, and Video, manages supplier relationships, and executes campaigns. The team leverages channel mastery to ensure excellent and innovative recommendations, maximizing in-channel performance and data integrity.
Responsibilities
- Conduct audience research using syndicated and 1st party data sources.
- Manage campaign launches across all relevant channels.
- Optimize and maintain in-flight campaigns to improve performance.
- Produce campaign reports, including daily pacing, data input, and insightful commentary.
- Ensure platform accounts adhere to channel best practices and contribute to their evolution.
- Provide assistance to new team members.
- Interact effectively with client teams, clients, and suppliers, taking ownership of client communications.
- Assist with internal data maintenance, issue identification, and solution development.
- Contribute to client testing plans, suggest new testing ideas, and own testing for the primary channel.
- Liaise with the Ad Ops team to ensure Data Integrity reports are accurate.
- Flag pacing risks to Media Activation teams.
Requirements
- Experience in media ad platforms (Search/GDN/DSP/Facebook).
- Strong analytical skills and a natural affinity for numbers.
- Ability to analyze raw data, draw conclusions, and develop actionable recommendations.
- High attention to detail with an understanding of optimization levers across biddable platforms.
- Excellent communication skills, both verbal and written.
- Great analysis skills (including quantitative analysis) and proven critical thinking capability.
- Adaptable and able to flex with changes in prioritization to meet new or changed goals.
Skills
- Search
- Social
- Display
- Video
- Microsoft Excel
- Quantitative Analysis
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- Mid-level
Education Level
- Google AdWords Certification desirable
- Doubleclick Certification desirable
- Facebook blueprint certification desirable
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel.
- We help clients navigate change, capture opportunity and deliver transformational growth.
- We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
- Our people are the key to our success.
- We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
- For more information, visit WPP.com.
Equal Opportunity
- WPP is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other characteristic.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.