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About the Role

The Sport & Entertainment Partnerships Manager supports the planning, delivery, and optimisation of partnership activity across media partnerships, entertainment, live experiences, and cultural platforms. You combine deep cultural awareness, strong organisational skills, and operational excellence to ensure partnerships are delivered on time, on budget, and to a high standard. You are a trusted day‑to‑day operator for internal teams, media, production partners, and clients—ensuring smooth workflows, clear communication, and strong delivery. This role reports into the Partnerships Director - Sport & Entertainment and is part of the engine room that ensures world‑class executions and high client satisfaction.

Responsibilities

Manage day-to-day communication with clients on assigned projects, managing expectations and escalating issues.
Translate client briefs into actionable deliverables, detailed timelines, and clear project next steps.
Support the team in developing high-quality responses to client briefs, renewal proposals, and partnership pitches.
Ensure all agency and client output strictly aligns with brand guidelines, approval processes, and stakeholder expectations.
Build strong, trust-based relationships with clients, media partners, and production teams to deliver high-quality partnership campaigns.
Coordinate and track partnership assets, intellectual property rights usage, and specific contract deliverables.
Manage project timelines, run‑sheets, media flighting schedules, and physical production requirements.
Support content shoots, creator involvement, and on‑ground activations (includes occasional domestic travel).
Oversee and secure all necessary approvals, talent clearances, legal compliance checks, and internal documentation.
Keep internal WIPs, tracking documents, status reports, and budget files meticulously up to date.
Assist with budget tracking, invoicing, revenue forecasting, and final financial reconciliations.
Support value tracking and assist in commercial negotiations with rights holders.
Coordinate with procurement, legal teams, and external suppliers to finalise contracts and ensure supplier compliance.
Proactively identify project risks early and escalate them to leadership with clear, actionable recommendations.
Work collaboratively with creative, strategy, influence, and production teams across the broader WPP Media Content Ecosystem.
Actively support a proactive, high‑quality delivery culture within the immediate team.
Champion knowledge-sharing, showcase great work examples, and suggest ongoing process improvements to drive workflow efficiencies.

Requirements

2–4+ years in partnerships, sponsorship, branded content, or project management (gained within an agency, brand, rights holder, or media owner).
Demonstrated capability in managing project timelines, tracking complex workflows, securing approvals, and maintaining documentation.
A solid understanding of commercial processes, including budget tracking, value analysis, and invoicing.
Practical experience managing the production of creative assets, content, and digital media.
Strong written and verbal communication skills, with the ability to articulate ideas and updates clearly to clients and senior partners.
A highly organised, solutions‑focused operator who can successfully juggle multiple workstreams and maintain strict attention to detail in fast-paced environments.
A strong familiarity with sport, entertainment, talent management, content production, or creator ecosystems is highly regarded.

Skills

Partnership Management
Sponsorship
Branded Content
Project Management
Client Communication
Brief Deconstruction
Pitch Development
Brand Guideline Adherence
Relationship Building
Asset Coordination
Rights Management
Workflow Execution
Budget Tracking
Invoicing
Revenue Forecasting
Financial Reconciliation
Value Tracking
Commercial Negotiation
Procurement Liaison
Legal Liaison
Risk Mitigation
Cross-functional Collaboration
Process Improvement
Cultural Awareness
Organizational Skills
Operational Excellence
Attention to Detail

Location

Australia

Work Type

Full-time
Hybrid

Experience Level

Mid-level

Benefits

Access to global WPP Media & WPP networks
Employee resource groups
Frequent in-office events

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
WPP Media Sport & Entertainment is WPP Media’s cultural marketing powerhouse and specialist partner for sponsorship, entertainment-led partnerships, and cultural engagement across the WPP network.
For 15+ years, WPP Media Sport & Entertainment has operated at the epicentre of Australian passion points—sport, music, fashion, gaming, and entertainment—delivering partnerships that cut through and create cultural moments that matter.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.