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About the Role

As a Product Manager, Wireline eCommerce, you will be responsible for defining and executing the product vision, roadmap, and delivery strategy for Wireline digital acquisition, upgrade, and self-service experiences. You will own the end-to-end product lifecycle, partnering closely with Design, Engineering, QA, Analytics, Marketing, Content, and Delivery teams to bring new capabilities to market and continuously optimize existing customer journeys. Through a combination of customer insights, analytics, business priorities, and market opportunities, you will identify, prioritize, and deliver initiatives that drive measurable improvements in digital sales, customer satisfaction, and operational efficiency.

Responsibilities

• Own the product roadmap and backlog for Wireline eCommerce experiences across Rogers.com and the Rogers mobile app, ensuring alignment with business objectives, customer needs, and digital growth targets.
• Develop, maintain, and communicate quarterly and annual product roadmaps, balancing customer experience improvements, business priorities, technical investments, and operational requirements.
• Define the strategic vision and priorities for Wireline digital acquisition, upgrade, and self-serve experiences, ensuring alignment with broader Digital and Wireline business objectives.
• Identify, evaluate, and prioritize new product opportunities using customer insights, analytics, stakeholder feedback, market trends, and business value.
• Define product success metrics, business cases, and KPI targets to measure the impact of roadmap investments and product enhancements.
• Partner with senior leadership and cross-functional stakeholders to align roadmap priorities, secure buy-in, and drive execution against strategic objectives.
• Establish and maintain a prioritized backlog that supports roadmap execution while balancing near-term delivery objectives with longer-term strategic initiatives.
• Lead the continuous optimization of Wireline acquisition, upgrade, and self-serve customer journeys across web and mobile platforms.
• Leverage customer feedback, analytics, behavioral insights, and stakeholder input to identify friction points and opportunities to improve conversion and customer satisfaction.
• Define and manage epics, user stories, acceptance criteria, business rules, and product documentation to support successful delivery.
• Monitor buyflow performance and recommend enhancements that improve customer experience, digital sales, and operational efficiency.
• Lead cross-functional teams through the end-to-end product lifecycle, from ideation and requirements through development, testing, launch, and post-launch optimization.
• Manage product backlogs, sprint planning, prioritization, and release activities in partnership with Engineering, UX, QA, Analytics, and Delivery teams.
• Identify and manage risks, dependencies, scope changes, and delivery challenges while ensuring timelines and business objectives are achieved.
• Provide clear direction and decision-making support to delivery teams throughout execution.
• Own QA performance reporting and quality metrics across the Wireline digital portfolio.
• Partner with QA teams to monitor testing progress, defect trends, release readiness, defect leakage, and post-launch quality performance.
• Establish reporting and dashboards that provide stakeholders with visibility into product quality, release health, and delivery performance.
• Drive continuous improvement initiatives that enhance quality assurance processes, testing effectiveness, and release outcomes.
• Utilize digital analytics, customer journey insights, and operational performance metrics to inform product decisions and prioritization.
• Partner with Analytics teams to define KPIs and measurement frameworks that evaluate digital experience, conversion performance, customer engagement, and product success.
• Leverage platforms such as Adobe Analytics, Google Analytics, Quantum Metric, Dynatrace, Power BI, and Tableau to identify opportunities and measure business impact.
• Communicate performance trends, insights, and recommendations to stakeholders and leadership teams.
• Collaborate closely with Product, UX, Engineering, QA, Analytics, Marketing, Content, and Operations teams to align priorities and deliver business outcomes.
• Prepare and present product updates, roadmap plans, performance reviews, and recommendations to leadership and key stakeholders.
• Facilitate alignment across cross-functional teams by clearly communicating priorities, decisions, dependencies, and risks.
• Act as the primary business owner for assigned Wireline eCommerce initiatives.
• Stay current on digital commerce trends, customer experience best practices, emerging technologies, and product management methodologies.
• Continuously evaluate opportunities to improve customer journeys, operational processes, and product delivery effectiveness.
• Champion a customer-centric and data-driven product management culture across the organization.

Requirements

• Bachelor's degree in Business, Technology, Computer Science, Engineering, Marketing, Analytics, or a related discipline.
• 5+ years of experience in Product Management, Digital Product Development, eCommerce, Digital Experience, or related technology roles.
• Proven experience managing web and mobile digital products throughout the product lifecycle, from requirements and prioritization through launch and optimization.
• Strong knowledge of Agile product delivery methodologies, including backlog management, sprint planning, user story creation, roadmap development, and release management.
• Experience working with cross-functional teams including UX, Engineering, QA, Analytics, Marketing, Content, and Delivery.
• Strong analytical and problem-solving skills with the ability to leverage data and customer insights to drive product decisions.
• Experience with digital analytics and customer experience platforms such as Adobe Analytics, Google Analytics, Quantum Metric, Dynatrace, Power BI, Tableau, or similar tools.
• Experience with QA performance reporting, quality metrics, release management, defect tracking, and delivery performance monitoring.
• Excellent communication, stakeholder management, and presentation skills, with the ability to influence decisions across technical and business teams.
• Experience with website and mobile app customer journeys, eCommerce platforms, telecommunications, subscription-based products, or digital acquisition funnels is strongly preferred.
• Pre-employment background check will be conducted.
• Candidates must clear a criminal background check.
• A credit check and drivers abstract may be required depending on the role.

Skills

• Product Management
• Digital Product Development
• eCommerce
• Digital Experience
• Agile
• Backlog Management
• Sprint Planning
• User Story Creation
• Roadmap Development
• Release Management
• UX
• Engineering
• QA
• Analytics
• Marketing
• Content
• Delivery
• Data Analysis
• Problem-Solving
• Customer Insights
• Adobe Analytics
• Google Analytics
• Quantum Metric
• Dynatrace
• Power BI
• Tableau
• QA Performance Reporting
• Quality Metrics
• Defect Tracking
• Delivery Performance Monitoring
• Communication
• Stakeholder Management
• Presentation Skills
• Website Customer Journeys
• Mobile App Customer Journeys
• eCommerce Platforms
• Telecommunications
• Subscription-based Products
• Digital Acquisition Funnels

Location

• Toronto, ON

Work Type

• Full time
• Onsite

Experience Level

• 5+ years of experience

Education Level

• Bachelor's degree in Business, Technology, Computer Science, Engineering, Marketing, Analytics, or a related discipline.

Salary/Compensations

• Competitive salary & annual bonus

Benefits

• Competitive & flexible health and dental benefits
• Pension plan
• RRSP
• TFSA
• Stock matching programs
• Up to 50% off Rogers Services
• Blue Jays Tickets
• 25% off TSC items
• 20% discount on all wireless accessories sold in Rogers stores
• Paid time off for volunteering
• Company matching contributions to charities
• My Path: self-driven career development program
• Rogers First: priority in applying to internal roles of interest
• Homewood employee & family assistance program
• Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
• Low or no-cost fitness membership

About the Company

• Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most.
• Together, we are proud to support 30 million Canadians each month through managing a robust portfolio that champions leading-edge technology.
• We drive large-scale, complex, and high-visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast.

Equal Opportunity

• Work for an organization committed to environmental protection
• Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women.
• We all bring something different, and we know what makes us different makes us great.
• At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong.
• We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work.
• Everyone who applies for a job will be considered.
• We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation.
• We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best.
• Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work.
• You matter to us!