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About the Role
We are looking for a Marketing Manager to join our Industrial Processing Portfolio, focusing on Lab Innovations, a market-leading event for the laboratory industry.
Responsibilities
- Develop and execute comprehensive marketing strategies for Lab Innovations, including the Lab Awards.
- Manage the full marketing lifecycle, from concept to execution, including audience targeting, content creation, and post-campaign analysis.
- Manage and execute the Lab Awards including gathering and collating entries, collaborating with judges and overseeing the judging process, executing the prestigious awards event onsite at Lab Innovations.
- Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging.
- Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement.
- Oversee the management and continuous development of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation.
- Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies.
- Collaborate with external agencies and freelancers as needed to produce high-quality creative content, for marketing material and for the event’s conference stages.
- Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement.
- Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively.
- Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations.
- Organise satellite events to build upon existing external stakeholder engagement, including ambassador breakfasts, advisory board meetings, exhibitor kick off days, etc.
- Work closely with the events team to ensure consistent brand messaging and a seamless marketing experience.
- Manage the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment.
- Manage a Marketing Executive to drive the campaigns forward, maintain community connections and deliver successful events.
Requirements
- Proven experience in marketing in events/exhibitions or a similar industry (around 3+ years).
- Expertise in both digital and traditional marketing channels.
- Strong copywriting, content development, and project management skills.
- Experience with CRM, marketing automation, and analytics platforms (such as HubSpot, Google Analytics, etc.).
- Ability to work in a fast-paced, results-oriented environment.
- Experience in and knowledge of the laboratory, scientific, medical and/or life-sciences industries.
- Experience in managing awards.
- Enjoys networking and being sociable.
- Enjoys travelling.
- Strong B2B exhibition marketing experience.
- Excited by the opportunity to step into a leadership role.
Skills
- Marketing Strategy
- Campaign Development
- Digital Marketing
- Content Creation
- Data-Driven Decision Making
- Stakeholder Management
- Budget Management
- Team Management
- CRM
- Marketing Automation
- Analytics Platforms
- HubSpot
- Google Analytics
- Copywriting
- Project Management
- SEO/SEM
- PPC
- Email Marketing
- Social Media
Location
- Twickenham, SW London
Work Type
- Hybrid
- 3 days office-based
- 2 days WFH
Experience Level
- Around 3+ years
Benefits
- Birthday day off
- Hybrid and flexible working
- Enhanced family leave
- Cycle to Work scheme
- Interest-free travel loans
- Learning & Development Academy
- External performance coaching
- 24/7 Virtual GP
- Employee Assistance Programme
- Pension with salary sacrifice
- Life assurance
- Group income protection
- Long service awards
- Fully stocked office bar
- Regular social events
About the Company
- Easyfairs is one of the world's leading exhibition organisers, delivering more than 200 events across Europe and the USA.
- Recognised as a Sunday Times Best Places to Work 2025 & 2026.
- Recognised as a Deloitte Best Managed Company (seven consecutive years).
- Our culture is built around collaboration, innovation and giving our people the opportunity to grow.
Equal Opportunity
- Easyfairs is proud to be an Equal Opportunity Employer.
- We believe diverse teams create better ideas, better events and better outcomes for everyone.