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About the Role

The Lead - Marketing Platforms & Personalization Strategist is responsible for delivering best-in-class channel strategies and new marketing personalization capabilities, unlocking value for customers, clients, and the organization. This role collaborates with cross-functional teams to support the tactical business enablement of a transformative roadmap, ensuring executional delivery of Martec and other value stream initiatives tied to omni-channel marketing, with a focus on evolving marketing capabilities, channels, media, and platforms that enable personalized customer experiences. The role drives business growth through acquisition, customer engagement, and retention strategies.

Responsibilities

Develops marketing channel capabilities as part of our Operating Product Model and/or with external vendors to advance personalization of cross-channel marketing tactics.
Manages vendor relationships associated with channel platforms or Martec capabilities, oversees invoice and expense reconciliation, and implements process optimizations.
Collaborates with Acquisition and ECM marketing teams to bring marketing platform, process, or new capability opportunities into the marketing planning cycle, serving as the SME for channel marketing standards, capabilities, and establishing best practices.
Proactively monitors acquisition performance trends across partners, products, and channels.
Collaborates with Analytics and CDAO to develop or build channel-level performance trends, insights, and learning agendas for new capabilities.
Accountable for sharing performance insights with leadership and cross-functional teams.
Collaborates with MCOE, Digital, Risk, Fraud, Client Partnerships, and other cross-functional team leads to define tactical business requirements in support of the Marketing Value stream operating model business case development, process enhancements related to new platforms, capabilities, or to drive campaign efficiencies.
Supports, and leads as appropriate, the coordination of leadership materials to ensure organization has visibility on acquisition trends, opportunities, and progress to goals.
Implements necessary legal, compliance, and ERM practices and/or documentation to remove barriers to execution and mitigate regulatory concerns.

Requirements

High School Diploma or GED
8-10 years experience in credit, loyalty, or marketing roles
Bachelor’s Degree in Business Administration, Marketing, or related field of study
5+ years experience in omnichannel marketing
3+ years leading project(s) with cross-functional coordination and delegation responsibilities
Experience driving a strategy roadmap for marketing technology and capability enablement, especially Adobe-centric solutions.
Experience with Adobe marketing platforms and content workflow tools such as Workfront, Adobe Experience Manager and Adobe Journey Optimizer.
Experience with AI-enabled tools and emerging automation capabilities.
Must be work authorized in the United States on a full-time basis without the need for any sponsorship now or in the future.
Cannot offer employment to F-1 (student) visa holders.

Skills

A/B Testing
Marketing Strategies
Performance Marketing
Financial Acumen
Email Marketing
Direct Marketing
Digital Marketing
Credit Card Marketing
Agency Relationships

Location

Remote
Hybrid

Work Type

Regular
Full-time

Experience Level

8-10 years experience in credit, loyalty, or marketing roles
5+ years experience in omnichannel marketing
3+ years leading project(s) with cross-functional coordination and delegation responsibilities

Education Level

High School Diploma or GED
Bachelor’s Degree in Business Administration, Marketing, or related field of study

Salary/Compensations

$112,400.00 - $179,900.00
California: $129,300.00 - $224,900.00
Colorado: $112,400.00 - $197,900.00
New York: $123,600.00 - $224,900.00
Washington: $123,600.00 - $206,900.00
Maryland: $123,600.00 - $197,900.00
Washington DC: $129,300.00 - $206,900.00
Illinois: $112,400.00 - $197,900.00
New Jersey: $129,300.00 - $206,900.00
Vermont: $112,400.00 - $179,900.00
Ohio: $112,400.00 - $179,900.00
Maine: $112,400.00 - $179,900.00
Connecticut: $123,600.00 - $197,900.00
Virginia: $112,400.00 - $179,900.00

Benefits

Medical, prescription drug, dental, vision, and other voluntary benefits
Basic and optional life insurance
Supplemental medical plans
Short and long-term disability
Six weeks of 100% paid parental leave
401(k) plan
11 paid holidays
Flexible Time Off (FTO) program
80 hours of Paid Sick and Safe Time (“PSST”)
40 hours of Illinois PSST
40 hours of Illinois Paid Leave
Company stock purchase option
Annual incentive bonus based on individual and company performance

About the Company

Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).
At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture.
Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers.
Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers.
Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.
Bread Financial proudly marks 30 years of success in 2026.

Equal Opportunity

The Company is an Equal Opportunity Employer.
Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
The Company participates in E-Verify.
The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
Applicants with criminal histories are encouraged to apply.
The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws.
The Company will provide accommodations to applicants needing accommodations to complete the application process.
Applicants with disabilities may contact the Company to request and arrange for accommodations.
If you need assistance to accommodate a disability, you may request an accommodation at any time.
Please contact the Recruiting Team at TaOps@breadfinancial.com.