Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are seeking a dynamic Field Marketing Manager to drive pipeline creation, pipeline acceleration, and revenue growth through Account-Based Marketing (ABM), tailored field marketing programs, and data-driven decision-making. This role is critical in aligning marketing efforts with sales objectives by leveraging global campaigns, ensuring seamless lead progression throughout the pipeline.

Responsibilities

• Partner with country sales teams to develop territory-level and account-level marketing plans that achieve pipeline generation and new bookings.
• Work closely with sales teams to ensure alignment on target accounts, messaging, and metrics.
• Coordinate with global marketing teams to ensure seamless integration between global campaigns and local ABM efforts.
• Plan, execute, and optimize field marketing events to influence customers/prospects and deepen account engagement.
• Partner with partner marketing on events requiring both field and partner marketing execution.
• Execute a structured follow-up process for all leads, communicating with sales and SDR teams for optimal and timely follow-up.
• Provide sales teams with necessary resources, such as solution selling guides and 6sense insights, to engage and sell to target accounts.
• Conduct data analysis to understand account engagement, intent, and behavior to support sales motions.
• Track metrics including marketing-sourced leads and opportunities, and marketing-influenced pipeline and revenue.
• Manage marketing budgets effectively to deliver maximum ROI.
• Manage vendors to ensure maximum output and efficiency.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5-7 years of marketing experience within the technology sector, preferably in B2B IT.
• Extensive marketing experience in B2B, enterprise-level field marketing with international organizations.
• Proven success in collaborating with sales teams to execute programs with a quantifiable impact on pipeline.
• Understanding of or interest in the cloud and data center industry in Australia, including market dynamics and regulatory environment.

Skills

• Develop and execute successful marketing tactics.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and derive insights.
• Strong project management and organizational skills.
• Proficiency in marketing automation tools, CRM platforms (Salesforce), ABM tools (6sense), and Microsoft Excel.

Location

• Australia

Work Type

• Field Marketing

Experience Level

• 5-7 years

Education Level

• Bachelor's degree

About the Company

• Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.
• A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.
• A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact.
• You’ll work across teams, influence key decisions, and help shape the path forward.
• You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Equal Opportunity

• Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
• Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.