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About the Role
The Growth Marketing Manager will lead DoorDash ANZ’s performance marketing pod, driving acquisition and growth across performance marketing in Australia and New Zealand. You’ll be accountable for delivering against ambitious business goals, including improving marketing efficiency, expanding reach, driving incrementality and optimising conversion across the funnel. This is a blended manager and hands-on operational role where you’ll plan, execute and optimise media buys and promotional campaigns across performance media channels, including Search, Meta, TikTok, Display and Affiliates, using data and audience insight to shape performance-led growth strategies. This is a highly cross-functional role, partnering closely with your digital media agency and internal Creative, Analytics, Finance and MarTech teams to deliver high-impact, performance-driven campaigns.
Responsibilities
- Own and build the growth marketing strategy for a challenger brand.
- Lead a high performing team of three to execute on DoorDash’s ambitious goals in the ANZ market.
- Manage CAC, CPA, forecasting and marketing mix of your channels.
- Build and launch campaigns across a variety of platforms, including Search, Meta, TikTok, Display and Affiliates.
- Build a growth marketing engine, with messaging and creative that cuts through.
- Drive restaurant growth through self-service merchant onboarding and qualified lead generation via performance marketing channels.
Requirements
- 8+ years of growth marketing experience, including team leadership, forecasting, and planning.
- A growth mindset; not afraid of ambitious goals and thriving in a business where performance is measured and celebrated.
- Direct, hands-on experience managing performance marketing and optimisation (Paid search, Paid Social, Display), either at an agency or in-house.
- Experience working in cross-functional, dynamic environments.
- Experience using online advertising solutions such as Google Adwords, Facebook Ad Manager, and internal performance dashboards.
- Deep familiarity with all digital marketing metrics, including CPL, CPA, CPC, CPM, LTV and ROAS as well as marketing attribution methodologies.
- Ability to present to leadership and take accountability for outcomes.
- Ability to translate "performance-speak" into easy-to-digest concepts and work effectively with various stakeholders to achieve unified business goals.
- Strong Excel skills with experience building models, multi-function formulas and graphs and basic SQL.
Skills
- Performance marketing
- Media planning
- Media buying
- Analysis
- Search
- Meta
- TikTok
- Display
- Affiliates
- Google Adwords
- Facebook Ad Manager
- Excel
- SQL
Location
- Sydney CBD
- Melbourne CBD
Work Type
- Hybrid
- Three days in office
- Two days remote
Experience Level
- 8+ years
Benefits
- Comprehensive benefits and perks
About the Company
- DoorDash’s mission is to grow and empower local economies.
- DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses.
- DoorDash is a technology and logistics company that started by enabling door-to-door delivery.
- DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers.
Equal Opportunity
- We’re committed to growing and empowering a more inclusive community within our company, industry, and cities.
- We hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives.
- We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
- If you need any accommodations, please inform your recruiting contact upon initial connection.