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About the Role

Du prägst, wie dieses neue Projekt nach außen auftritt, wie unsere Zielgruppen darauf aufmerksam werden und wie aus erster Reichweite eine tatsächliche Nutzung entsteht. Dabei verantwortest du den Marketingbereich von der strategischen Ausrichtung bis zur operativen Umsetzung und entwickelst ihn anhand klarer Kennzahlen kontinuierlich weiter.

Responsibilities

• Develop and independently implement the project's marketing and communication strategy.
• Build the project brand, develop a target-group-oriented web presence, and create content for the website, LinkedIn, newsletters, workshops, and events.
• Ensure organic discoverability of information offerings through SEO and GEO.
• Plan and manage paid campaigns, monitoring effectiveness and budget.
• Integrate individual project offerings into a coherent user journey and automate recurring communication.
• Build the marketing department with an AI-first approach, utilizing artificial intelligence to streamline workflows and improve decision-making.
• Set up a meaningful marketing dashboard, analyze campaigns, and refine messaging, content, and landing pages based on results.

Requirements

• Minimum of three years of practical experience in digital marketing.
• Experience with B2B marketing or other complex offerings.
• Expertise in SEO, content marketing, paid campaigns, and conversion optimization.
• Experience with websites and landing pages.
• Very good written German and English skills and a strong sense for clear communication.
• Strong affinity for numbers and the ability to base marketing decisions on reliable key figures.
• Experience in building new marketing structures, channels, or campaign processes.
• Structured way of working and high standards for the quality of results.
• Experience with multiple common marketing tools such as WordPress, Canva, Figma, analytics tools, advertising platforms, SEO software, and CRM or newsletter systems.
• Ability to quickly learn new applications and use AI tools meaningfully and responsibly.

Skills

• Digital Marketing
• B2B Marketing
• SEO
• Content Marketing
• Paid Campaigns
• Conversion Optimization
• Website Management
• Landing Page Creation
• AI Tools
• Marketing Analytics
• WordPress
• Canva
• Figma
• CRM Systems
• Newsletter Systems

Location

• Berlin

Work Type

• Mobile Working
• Hybrid

Experience Level

• Minimum three years of practical experience

Benefits

• Opportunity to shape the marketing of a new project from the beginning and implement your own ideas.
• Interdisciplinary team with expertise in company succession, startups, and financing.
• Significant creative freedom in brand building, website, campaigns, and digital processes.
• Mobile working and an expected two to three days per week in the Berlin office.
• Occasional nationwide travel for events and selected appointments.
• Work culture that sets realistic priorities, compensates for overtime, and addresses challenges early.
• Prospect of continued collaboration after the three-year project duration and taking on additional professional responsibility for other brands with the established marketing structures.

About the Company

• NDF is the brand specializing in funding for Key Progress Makers Advisory GmbH.
• We primarily work with startups and innovative companies seeking financing for new products, technologies, or business models.
• We help them identify funding potential and structure ambitious projects from idea to viable reality.
• We are now applying this experience to our own publicly funded project focused on company succession.
• Our mission is to help preserve the backbone of the German economy by supporting businesses in successfully preparing and implementing company successions through understandable information and practical events.

Equal Opportunity

• We welcome applications regardless of gender and gender identity, ethnic or social origin, nationality, religion or belief, disability, age, or sexual identity. Competence, motivation, and the perspective you bring to the project are decisive.