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About the Role

The Growth Marketing Manager, Advisors & Consulting Services role is pivotal in a marketing services transformation, driving change and balancing traditional marketing endeavors within a dynamic environment. This profile contributes ideas and steers the transformational journey.

Responsibilities

Develop tailored growth marketing engagements based on customer demographics and behavior to captivate new audiences.
Oversee email campaigns, sponsored content, and advertisements across various media platforms, optimizing for visibility and lead generation.
Segment audiences for data-driven campaigns from various data sets, focusing on increased spending and customer reactivation while employing analytics for impactful decision-making.
Analyze feedback to refine the card application process, conduct surveys for feature enhancement, and refine UX/UI design to improve conversion rates.
Partner with senior internal and external stakeholders across a range of industries for targeted marketing, integrating AI into strategies while fostering an environment of innovation within the team.
Provide on-the-job training, coaching, and mentorship to junior consultants.

Requirements

Undergraduate degree with Growth Marketing expertise and mindset, and work experience in driving omni-channel user acquisition and engagement.
Market savvy, understanding emerging trends and using market opportunities.
Problem solving and user centric mentality, bringing creative solutions to complex challenges.
Strong capability in data analysis, translating raw data into actionable insights.
Proven track record in managing client accounts and leading digital marketing solutions.
Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes.
Thrive in a matrix organization structure, manage internal and external stakeholders effectively.
Inspiring team leader, fostering a culture of creativity and data-driven decision making.
Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects.
Articulate storyteller, translating complex insights into compelling narratives that resonate with audiences.
Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives.
Think future-forward with a continuous focus on optimization and innovation.
Ability to communicate effectively in English and Japanese.
Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs.
Ability to travel to client sites on a semi-regular basis.
Abide by Mastercard’s security policies and practices.
Ensure the confidentiality and integrity of the information being accessed.
Report any suspected information security violation or breach.
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Skills

Growth Marketing
Omni-channel user acquisition
Omni-channel user engagement
Market analysis
Data analysis
Client management
Digital marketing solutions
Marketing strategy execution
Campaign execution
Stakeholder management
Team leadership
Communication
Presentation skills
Storytelling
AI integration
UX/UI optimization

Education Level

Undergraduate degree

About the Company

Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
We are helping build a sustainable economy where everyone can prosper.
We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.
Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience.
We provide value-added services and leverage expertise, data-driven insights, and execution.
Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations.
Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.
The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management.
Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients.
They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.